Bango dropped a new report highlighting East Asia's dominance in subscription bundling, with 34% of consumers opting for third-party bundles. The report emphasizes that localized content and super bundling are key drivers of subscription growth in the region. Japan, South…
A recent report by Antenna shows that Specialty SVODs, which cater to niche audiences, are growing rapidly despite market saturation. These services, often focused on specific genres or interests, have outpaced the growth of premium platforms, driven by cord-cutting and…
Bango's Giles Tongue observes that bundling has become a global trend, with major players like State Farm and Verizon using it in high-profile campaigns. This approach is rapidly expanding in the SVOD (Subscription Video on Demand) space as streamers seek…
Disney is exploring more bundling deals after positive results from its Disney+, Hulu, and Max bundle, which launched in the U.S. for $16.99 a month. Nami Patel, Disney’s SVP of strategy, noted the bundle has reduced subscriber churn and increased…
Verizon Communications plans to acquire Frontier Communications in an all-cash deal valued at $20 billion to enhance its fiber network. Frontier, with 2.2 million fiber subscribers across 25 states, will add to Verizon’s existing Fios network, expanding their combined fiber…
Philo is launching a brand refresh, including a new logo and interface upgrades, while maintaining its low-cost service. Despite a recent price increase, Philo now includes a free AMC+ subscription, enhancing its content offerings. The platform continues to grow, surpassing…
The streaming industry faces rising subscriber churn as platforms raise prices and competition heats up. Despite adding 55.2 million subscribers in Q1 2024, 50.4 million cancellations occurred, reflecting market volatility. To combat this, streamers are turning to bundling, ad-supported tiers,…
Disney, Fox, and Warner Bros. Discovery have announced Venu Sports, a new live sports streaming service costing $42.99 per month. Launching in fall 2024, Venu will offer a seven-day free trial and feature live sports events from NFL, NBA, MLB,…
The Walt Disney Company and Warner Bros Discovery have launched a new streaming bundle that includes Hulu, Disney Plus, and Max for $17 per month with ads or $30 per month without ads. This bundle, available only through direct billing,…
Verizon is offering a free one-year subscription to Netflix Premium for customers who sign up for Peacock via its "+play" hub, saving users over $275. This bundle, the first of its kind between Netflix and Peacock, is timed to coincide…
