SiriusXM and Fox Nation launched a soft bundle for $11.99 per month. The move marks a deeper strategic partnership between the two companies, offering a 33% discount and combining audio and video content in a cross-platform play aimed at maximizing…
Gen Z is reshaping the subscription economy with an average of seven services and $940 in annual spend, prioritizing flexibility, bundles, and perks over loyalty. Premium social subscriptions like Snapchat+ and X Premium are gaining traction, while traditional video streaming…
Australia’s video market is projected to hit $12.3 billion by 2030, driven by digital dominance from YouTube and Netflix. The fight has shifted from subscriber growth to monetization, with ad-supported tiers and sports rights becoming key battlegrounds. Bundling is also…
Charter Communications just brought on Scott Barton as Group VP of Digital Marketplace to build out a new digital storefront that combines Spectrum-branded entertainment with third-party streaming services. This move fits right into the industry’s push toward bundling, as more…
New research from Bango shows that the Subscription Wars have ended, with 68% of U.S. subscribers now getting at least one service through a bundle rather than a direct subscription. DTC models are shrinking, with only 16% of streaming subscribers…
YouTube is redesigning its TV app to better integrate paid content, positioning itself as a direct competitor to Netflix and other premium streamers. The update will prominently feature Primetime Channels on the homepage, allowing users to subscribe to services like…
Fubo reported $1.58 billion in 2024 revenue (up 19% YoY) and 1.676 million North American subscribers (up 3.6% YoY). The company is expanding its bundling strategy with new sports and entertainment packages, including a skinny broadcast and sports bundle launching…
Warner Bros. Discovery’s streaming unit posted a $409 million quarterly profit, a sharp turnaround from last year, while total subscribers hit 116.9 million—including HBO cable users. Meanwhile, linear networks saw a 5% revenue drop, with ad revenue plunging 17%. Despite…
Telcos are going all-in on subscription bundling, moving beyond simple perks to full-scale subscription hubs. Bango’s new Super Bundling platform lets telcos, banks, and retailers offer customers a one-stop shop for managing everything from streaming to fitness. With consumers wanting…
Fox is bending over backward to insist it’s not chasing the SVOD dream—despite launching a general-interest subscription streaming service. CFO Steve Tomsic claims this isn’t a play against Netflix, Disney+, or Peacock, yet the service will bundle live sports and…
