Hub Research’s 2025 Best Bundle report shows a shift in consumer streaming behavior: value, convenience, and control now outweigh exclusive content. Aggregators like Amazon and Roku are thriving, with bundled offerings proving more appealing and encouraging higher subscription counts. Subscription…
Disney and TelevisaUnivision have struck a cross-border content deal that enhances both companies' streaming and live TV offerings. In the U.S., Hulu + Live TV adds Univision’s suite of Spanish-language networks, while in Mexico, Disney+ will bundle with ViX. The…
Mid-tier streaming services are rapidly losing relevance as consumers streamline their subscriptions, prioritizing platforms that deliver daily value and habit-forming engagement. According to TiVo and Bango data, viewers are spending less, using fewer services, and canceling not due to price,…
SiriusXM and Fox Nation launched a soft bundle for $11.99 per month. The move marks a deeper strategic partnership between the two companies, offering a 33% discount and combining audio and video content in a cross-platform play aimed at maximizing…
Gen Z is reshaping the subscription economy with an average of seven services and $940 in annual spend, prioritizing flexibility, bundles, and perks over loyalty. Premium social subscriptions like Snapchat+ and X Premium are gaining traction, while traditional video streaming…
Australia’s video market is projected to hit $12.3 billion by 2030, driven by digital dominance from YouTube and Netflix. The fight has shifted from subscriber growth to monetization, with ad-supported tiers and sports rights becoming key battlegrounds. Bundling is also…
Charter Communications just brought on Scott Barton as Group VP of Digital Marketplace to build out a new digital storefront that combines Spectrum-branded entertainment with third-party streaming services. This move fits right into the industry’s push toward bundling, as more…
New research from Bango shows that the Subscription Wars have ended, with 68% of U.S. subscribers now getting at least one service through a bundle rather than a direct subscription. DTC models are shrinking, with only 16% of streaming subscribers…
YouTube is redesigning its TV app to better integrate paid content, positioning itself as a direct competitor to Netflix and other premium streamers. The update will prominently feature Primetime Channels on the homepage, allowing users to subscribe to services like…
Fubo reported $1.58 billion in 2024 revenue (up 19% YoY) and 1.676 million North American subscribers (up 3.6% YoY). The company is expanding its bundling strategy with new sports and entertainment packages, including a skinny broadcast and sports bundle launching…
