Bundling is reshaping the streaming industry, expanding beyond video services into music, retail, and telecom to offer all-in-one subscription packages. According to Looper Insights' latest report, bundling simplifies consumer choices, enhances retention, and is gradually replacing the traditional "stacking" model…
Disney is prioritizing “skinny bundles” over its Venu sports streaming venture, citing their growing appeal and Venu’s redundancy. CEO Bob Iger confirmed ESPN will also launch a standalone streaming service with betting and fantasy sports features. Disney is merging Fubo…
Comcast has launched Sports & News TV, a $70/month streaming bundle for Xfinity Internet customers that includes 50+ live channels, local broadcasts, sports networks, and access to Peacock. The offering is positioned as a cheaper alternative to YouTube TV ($82.99/month)…
Amazon's Prime Video is offering a STARZ & Max bundle for $20.99/month, allowing subscribers to access both premium libraries at a 25% discount compared to standalone subscriptions. The bundle combines popular STARZ originals like Outlander and Power Book III: Raising…
YouTube TV customers can now add Crunchyroll to their subscriptions via Primetime Channels, enabling seamless access to over 50,000 anime episodes and movies. This expansion, first announced in October, follows Crunchyroll's recent launches on platforms like Roku, Xfinity, and Xumo,…
Comcast and Warner Bros. Discovery (WBD) have signed a multiyear deal enabling Comcast to bundle Max in the U.S. and launch an ad-supported Max app through Sky in the U.K. and Ireland by 2026. The agreement resolves a Harry Potter-related…
Hollie Choi has been appointed president and CEO of OTT.X, succeeding Mark Fisher. With experience at EIDR, Disney, and Fox, Choi brings expertise in metadata governance and digital asset management. Her leadership aims to drive growth and innovation in the…
The Streaming Wars spoke with executives from MyBundle TV, Bango, eClerx, and Giant Worldwide about how streaming services leverage Black Friday to drive growth. Platforms like Hulu, Disney+, and Peacock attract subscribers with steep discounts, while bundling, data-driven personalization, and…
Andrew Wamugi, in his first on The Streaming Wars, highlights why Netflix's record-breaking live sports debut, with 65 million concurrent viewers during the Tyson-Paul event, marks both a milestone and a teachable moment. Despite attracting a global audience, technical issues…
