AI

Jack outlines the critical issue of ad fraud in OTT and CTV advertising, emphasizing the impact on ad visibility and...

Amazon has introduced X-Ray Recaps, an AI-driven feature on Prime Video that delivers spoiler-free summaries. The tool, available on Fire...

Disney has launched the Office of Technology Enablement (OTE), led by Jamie Voris, to oversee the strategic use of AI...

Paramount+ has utilized gen AI to create curated content collections aimed at "kids-first" audiences, specifically targeting children ages 6-13. The...

The Streaming Madman skewers Advertising Week 2024, mocking it as a self-congratulatory spectacle where the elite advertising community flaunts their...

Jack breaks down how evolving privacy laws like GDPR and CCPA are reshaping the media industry, especially with AI and...

The LA Times reports that AI companies like OpenAI have pitched Hollywood studios on the potential of AI tools to...

Cineverse launched CineSearch, an AI-driven tool offering personalized content recommendations across multiple streaming platforms, including Netflix. Developed with Google Cloud...

Jack explores the current role of AI in audience segmentation for CTV, highlighting how AI-driven analysis allows advertisers to deliver...

Jack explains how in-stream shopping technology is revolutionizing digital advertising and e-commerce by enabling purchases directly within streaming content. This...