YouTube and CAA have partnered to develop tools enabling creators to manage their digital likenesses, particularly in AI-generated content. The initiative empowers talent with control over their depictions while addressing ethical concerns in generative AI. This collaboration sets new standards…
OpenAI has launched Sora, a generative AI video tool with 1080p video generation, multimodal prompting, and storyboard features. Included in ChatGPT Plus and Pro plans, Sora Turbo offers faster performance and integrates safety measures like metadata and watermarks.
Amagi has acquired Argoid AI, a company specializing in recommendation engines and programming automation, to enhance its content distribution and monetization solutions. The integration of Argoid’s technology into Amagi’s platform will boost offerings like Amagi NOW and CLOUDPORT, advancing AI-driven…
TV Technology explores how multimodal and generative AI are revolutionizing media workflows, enabling faster content discovery, reducing production costs, and uncovering new revenue streams.
Deloitte’s Tech, Media & Telecom 2024 report reveals Hollywood's cautious approach to generative AI due to legal, copyright, and maturity concerns. Studios are exploring AI to address rising costs and unprofitable streaming ventures, focusing on tools for localization, marketing, and…
Jack outlines the critical issue of ad fraud in OTT and CTV advertising, emphasizing the impact on ad visibility and budget effectiveness. He explains common types of fraud, including domain spoofing, bot clicks, and device hijacking, which mislead advertisers and…
Amazon has introduced X-Ray Recaps, an AI-driven feature on Prime Video that delivers spoiler-free summaries. The tool, available on Fire TV in the U.S., helps viewers catch up by summarizing content up to their last watched point, with plans to…
Disney has launched the Office of Technology Enablement (OTE), led by Jamie Voris, to oversee the strategic use of AI and emerging tech across its divisions. This new group aims to explore opportunities while mitigating risks, ensuring Disney remains a…
Paramount+ has utilized gen AI to create curated content collections aimed at "kids-first" audiences, specifically targeting children ages 6-13. The curations are based on themes like "Space Exploration" and "Goofy Stuff," identified through research with kids and parents.
The Streaming Madman skewers Advertising Week 2024, mocking it as a self-congratulatory spectacle where the elite advertising community flaunts their tech obsession and AI fascination. He critiques the industry's shift from creative innovation to tech jargon, pointing out that CTV…
