Paramount Global’s split from Nielsen has led to restricted access to its ratings data for advertisers, with Nielsen removing Paramount data from transactional files. Paramount now uses VideoAmp for audience measurement, despite discrepancies with Nielsen’s counts. The shift occurs amid…
Netflix and WhatsApp are collaborating on a global campaign for the return of Squid Game Season 2, premiering on Dec. 26. The campaign, created with GUT agency, includes eye-catching ads like a Times Square display and leverages WhatsApp’s platform to…
Skip highlights the rise of contextual advertising, which aligns ads with content viewers are actively watching for seamless relevance. By focusing on context rather than personal data, this strategy addresses privacy concerns, adapts to the decline of third-party cookies, and…
The Streaming Madman returns after an unplanned hiatus caused by injuries, sharing his take on propaganda and its potential impact on streaming platforms. Drawing parallels from anti-drug campaigns of the 80s and 90s to today’s addressable advertising, TSM highlights the…
The Streaming Wars looks at the Omnicom-IPG merger as a strategic move to combat stagnation in the ad industry and compete with digital giants like Alphabet, Meta, and Amazon. By integrating IPG’s Acxiom data assets into Omnicom’s Omni platform, the…
NFL RedZone surprised viewers in Week 15 by introducing ads during its previously ad-free broadcasts, undermining its long-held promise of “seven hours of commercial-free football.” The split-screen ads, featuring sponsors like Verizon and Gatorade, frustrated users and sparked backlash on…
Roku and Comcast’s FreeWheel have expanded their partnership to enable real-time bidding on Roku’s app ecosystem, including The Roku Channel. This integration reduces fragmentation in the CTV marketplace, enhancing advertiser reach and transparency while supporting growing demand for ad-supported streaming.
Business Insider has reported ad-industry insiders’ views on Omnicom’s $13.25 billion bid to acquire IPG, sparking speculation of further consolidation in the $70 billion advertising sector. The merger reflects pressures from concentrated ad spending by tech giants, AI disruptions, and…
Kristina Shepard, former VP at Roku, has joined NBCUniversal as EVP, Streaming and Performance Sales and Partnerships. She will lead efforts to diversify revenue streams and expand digital partnerships across streaming, programmatic, and FAST networks. Shepard’s appointment comes ahead of…
The Streaming Wars looks at how subscription video services are adapting to regional dynamics as S&P Global data reveals significant differences in SVOD adoption across U.S. markets. Regional preferences vary significantly, with Netflix dominating in Denver, Prime Video in Portland,…
