Netflix reported a 150% increase in upfront ad sales for 2024, despite being a smaller player compared to traditional media rivals. The streamer is focusing on product placement and branded content partnerships tied to popular series like Squid Game and…
Netflix has partnered with Google for a unique "Shop with Google" collaboration featuring Emily in Paris, allowing viewers to use Google Lens to shop outfits inspired by the show's characters. The partnership includes shoppable pause ads, title sponsorships, and pop-up…
Titan OS, a European smart TV operating system, has partnered with Banijay Rights to expand its FAST channel lineup with single-series channels for popular shows like Deal or No Deal and Mr. Bean. This move strengthens Titan's competitive position in…
Brightline's study shows that interactive ads on Connected TV improve engagement and recall, with a 36% stronger unaided recall and 79% aided recall compared to 72% for standard ads. Combining standard and interactive ads increased unaided recall by 58% and…
Parks Associates reports that Spanish-speaking households in the U.S. outspend the average household by around $20 on subscription streaming video services (SVOD), with an average monthly spend of $96 compared to $76 for the general population. Hispanic-identifying households are more…
LG Ad Solutions' report, The Inclusive Screen: Black Americans, highlights the significant purchasing power of Black and African American CTV viewers and their higher likelihood to act after seeing CTV ads. Nearly half of respondents visit a website after viewing…
TheWrap looks at how legacy media companies are inching toward streaming profitability through cost-cutting, bundling, ad tiers, and price hikes, though challenges remain. Disney posted its first combined streaming profit, with ESPN+ leading the charge, while Paramount+ and Warner Bros.…
iSpot has been certified by the U.S. Joint Industry Committee (JIC) for its TV ad measurement capabilities, including its iSpot Data Connect methodology. This makes iSpot the only provider certified for transactions across all key currency classifications in TV advertising.…
Paramount's Q2 2024 earnings report revealed a 2.8 million subscriber loss for Paramount+, attributed to the planned exit from a South Korean bundle deal. Despite this, the company reported strong financial performance with a 16% increase in advertising revenue and…
Vizio reported Q2 net revenue of $437.3 million, up 11% year-over-year, with gross profit rising 16% to $99.5 million. Platform+ revenue increased 19% to $169.4 million, and SmartCast ARPU grew 16% to $35.39. The company reached 18.8 million SmartCast active…
