Vizio reported revenue growth for Q3 2024, driven by increases in platform income from advertising and partnerships. Total revenue rose 4% year-over-year to $445 million, with Platform+ revenue up by 26% to $197 million, largely due to a 31% jump…
Fox Corp reported an 11% revenue increase to $3.56 billion in its fiscal Q1, driven by strong performance in sports coverage, notably from UEFA Euros and Copa América tournaments under its “Summer of Soccer” initiative. Net income more than doubled…
Tubi is on track to become a $1 billion revenue generator for Fox Corp this fiscal year, thanks to a 19% sales increase in Q1 driven by targeted political advertising during the U.S. election season. The platform’s advanced geo-targeting capabilities…
Skip examines Roku's intensified focus on "platform revenue" at a time when some media companies are increasingly looking for ways to bypass platform fees. This tension signals a potential shift in the industry as content providers strive to regain control…
Allen Media Group (AMG) has expanded its Local Now streaming service by launching 10 city-specific, free news channels on The Roku Channel, providing real-time local news, weather, traffic, and sports. This move extends AMG's reach on one of the world's…
Nielsen received MRC approval to integrate first-party streaming data from platforms like Amazon into its ratings, aiming to enhance cross-platform measurement accuracy. This shift, beginning with Amazon’s Thursday Night Football, has prompted debate, with some industry groups claiming it unfairly…
MyBundle is set to launch a centralized platform for Black Friday streaming deals, accessible through its website and partner broadband ISPs. This move aligns with MyBundle’s strategy to facilitate the cable-to-streaming transition by positioning itself as a neutral aggregator, offering…
Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns and target audiences directly. This shift not only improves efficiency and transparency but also allows smaller brands to compete with…
Roku reported a record $1.062 billion in Q3 revenue, a 16% year-over-year increase driven by advertising and engagement on its platform. Alongside the earnings, Roku announced it would shift its focus from reporting streaming households and ARPU to streaming hours,…
The Streaming Madman critiques the ineffective and antiquated strategies in political advertising, likening the approach to outdated consumer marketing tactics that fail to resonate with an increasingly engaged electorate.
