AMC Networks and Roku have launched AMC+ with ads on The Roku Channel for $4.99 per month, providing a more affordable ad-supported option for subscribers. This tier offers the same content as the ad-free version, including popular shows like The…
Paramount Advertising has been hit by layoffs as part of Paramount's broader plan to cut 15% of its U.S. workforce, aimed at saving $500 million annually. The cuts, which impact ad sales teams across various platforms like CBS, MTV, and…
MX8 Labs study reveals that Tubi is the leading FAST service, watched by 25% of surveyed viewers, with The Roku Channel (23%) and Pluto TV (18%) trailing behind. Tubi is particularly popular among Black viewers (45%) and Samsung smartphone users…
While Netflix is often declared the winner of the streaming wars, YouTube dominates U.S. streaming time on both TVs and smartphones, according to Nielsen. However, YouTube’s ad-driven, user-generated content model differs from subscription-based services like Netflix. As the focus shifts…
In his latest column, Jack Wagner explores the transformative impact of self-service ad buying on the global digital advertising landscape. These platforms have democratized ad access, allowing businesses of all sizes to control and optimize campaigns directly, without intermediaries. While…
LG is launching an Innovation Lab under its LG Ad Solutions division to develop new methods for delivering more personalized and targeted ads on its webOS streaming platform and beyond. With streaming viewership growing and ad-supported models becoming more popular,…
FuboTV has introduced The Triple Play, a proprietary Connected TV (CTV) ad format that offers advertisers a prominent position on Fubo's home screen, launching with a national retailer's back-to-school campaign. The format features branded banners, custom content carousels, clickable branded…
In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such as programmatic advertising, personalization, creative optimization, and predictive analytics. AI's ability to process large datasets and deliver real-time insights is…
YouTube surpassed Disney as the most-watched media company in the U.S. in July 2024, accounting for 10.4% of total TV viewing according to Nielsen’s Media Distributor Gauge. We look at how a surge in younger viewers, particularly those aged 2-17…
We look at why The Trade Desk's entry into the TV operating system market signals a pivotal shift in the battle for control over the living room entertainment experience. As companies like Roku, Amazon, and Google have dominated this space,…
