YouTube is updating its mid-roll ad placement strategy to improve the viewing experience and help creators maximize revenue. Starting May 12, the platform will reduce ads that interrupt sentences or action sequences, instead placing them at natural breaks. Older videos…
TelevisaUnivision’s ViX just pulled off its second straight profitable quarter, showing that Spanish-language streaming can be both viable and profitable. U.S. revenue grew 2% in Q4 2024 to $835.5 million, thanks to a boost from subscriptions and a $70 million…
The Trade Desk missed its revenue guidance for the first time in over eight years, causing shares to drop 27% after hours. Despite 22% revenue growth to $741 million and doubled net income, Wall Street reacted to the shortfall from…
YouTube’s biggest screen is now the TV, with more watch time happening on television than on mobile or desktop. In December 2024, YouTube accounted for 11.1% of total U.S. TV viewing—beating Netflix, Prime Video, and Hulu—marking a major shift in…
Super Bowl LIX set a record with 126 million viewers, driven by streaming growth. Fox’s Tubi drew 13.6 million viewers, while traditional TV households declined by 5%. Despite a lopsided game, peak viewership hit 135.7 million, and advertisers saw strong…
Netflix is eyeing video podcasts, according to Business Insider, as it looks to expand its content lineup. With YouTube dominating the space and Gen Z favoring video-first formats, Netflix sees a chance to tap into creator-led content. The move could…
Netflix is rolling out its in-house ad tech across Europe on February 24, expanding programmatic ad buying in key markets. Advertisers are pushing for lower prices as competition from Amazon and YouTube drives down CPM rates. While Netflix has added…
Tastemade is teaming up with Ole Interactive to launch new FAST channels in Latin America, targeting the region’s surging ad-supported streaming market. The partnership combines Tastemade’s digital content expertise with Ole’s distribution and ad network, expanding its presence in food,…
On Fast Company's Most Innovative Companies podcast, Warner Bros. Discovery's JB Perrette discussed Max’s global expansion to 74 markets, driving its subscriber count to 110 million. The company is leveraging existing IP, increasing local original content, and using AI to…
The FCC is weighing new rules to crack down on loud TV commercials after a surge in complaints. While the 2010 CALM Act set volume limits, enforcement has been weak, and streaming remains unregulated. A proposed rulemaking could tighten oversight—including…
