Ask Skip tackles a blunt truth about FAST: it was built for clearance, not performance. Flat CPMs, low engagement, and high churn aren't signs of market saturation—they’re symptoms of a model designed for scale, not outcomes. With undifferentiated content and…
Future of TV Briefing explores how Amazon and Google are turning up the pressure on The Trade Desk by offering advertisers discounts and credits to buy third-party CTV inventory through their own DSPs. While the incentives are relatively small, they…
Digiday analysis shows podcast advertising is surging as the format shifts to video and CTV. Vox Media saw double-digit podcast ad growth in the past year. Audacy and Wondery also reported YoY revenue increases. CPMs for video podcasts on CTV…
Fuse Media reported its strongest quarter ever in Q1 2025, with FAST viewership surpassing 1.2 billion minutes watched—a 60% YoY increase. Key drivers included major gains across multicultural channels like Shades of Black (+67%), El Rey Rebel (+166%), and OUTtv…
CTV isn’t just riding the ad-supported wave, it’s rewriting the rules of engagement. As cheaper, ad-supported tiers dominate the market, the big shift isn’t just in how people watch, but how they act. Platforms are making screens clickable, merging ads…
Ad-supported streaming has become the dominant model across platforms like Netflix, Disney+, and Peacock, marking a major shift from the ad-free premium approach. According to Antenna, nearly half of all streaming subscriptions now include ads, with ad-supported tiers driving the…
Variety discusses how this year’s TV upfronts were steeped in irony and anxiety, with media giants putting on a confident face despite industry-wide budget cuts, layoffs, and shifting strategies. Live sports dominated pitches, scripted TV continued to shrink on broadcast,…
Optimum has partnered with Bango to launch a white-labeled subscription management platform using Bango's Digital Vending Machine. The platform allows Optimum customers to manage, start, and stop streaming subscriptions like Disney Plus and Hulu, with more services to be added…
Microsoft is shutting down its Xandr Invest DSP as part of a strategic pivot toward AI-powered, privacy-conscious advertising, aligning with its broader consolidation under the Microsoft Advertising Platform. This move reflects a growing divide in ad tech, where Big Tech…
ISA and OTT.X have merged to form a unified organization representing independent, ad-supported streaming platforms. This strategic move enhances the infrastructure, visibility, and collective influence of smaller streamers, giving them the tools to tackle industry challenges like monetization, discoverability, and…
