YouTube took the top spot in Nielsen’s February 2025 Media Distributor Gauge with an all-time high 11.6% share of U.S. TV viewing, surpassing Disney and marking its second No. 1 finish since Nielsen began tracking by distributor. YouTube’s connected TV…
Philo has grown to 3.4 million monthly active users, driven by a mix of subscription and ad-supported FAST content. The company has launched a new advertiser-facing platform showcasing detailed user data to attract more ad revenue, highlighting strong engagement metrics…
The Streaming Madman tears into the chaos of AdTech Week in NYC, calling out the self-congratulatory absurdity, rampant greenwashing, and unchecked fraud that continues to suck 30–65% of ad budgets into a black hole of middlemen and bots. He skewers…
Paramount+ is launching its Premium and ad-supported Basic tiers in Germany, Switzerland, and Austria starting March 26. The move follows similar rollouts in Canada, the UK, and Australia, with nearly half of signups in those markets now coming from non-standard…
Fubo’s pause ads are delivering big results, driving 129% more engagement than traditional video ads on other platforms, according to a study with EDO. By showing ads only when users pause content—rather than interrupting it—Fubo is tapping into a more…
Tubi, in partnership with The Harris Poll, released The Stream 2025 report, revealing key trends reshaping the streaming landscape, especially among Gen Z. The study shows rising subscription fatigue driven by cost increases, shifting preferences toward ad-supported services, and a…
OTT.X has added 12 new members, including AWS, Alliance Entertainment, and Parks Associates, strengthening its role as a hub for streaming innovation. These companies are driving advancements in AI-driven content performance, ad monetization, and cloud-based distribution. The expansion highlights key…
Wurl’s CTV Trends Report breaks down the state of streaming in 2025—FAST is booming, live sports are pulling more eyeballs, and ad-supported models are reshaping the game. While streaming dominates, session lengths and total viewing hours are still a fight,…
From the Archives revisits Verizon’s $1.2 billion streaming misstep with Go90, a mobile-first, ad-supported platform that failed to gain traction. Launched in 2015, Go90 struggled with poor execution, an unclear content strategy, and weak user engagement despite major investments in…
Roku tested an unskippable ad that played before users could even reach the home screen, triggering immediate backlash from frustrated customers. While the test was limited, the overwhelmingly negative response highlighted growing concerns about platform-driven advertising, even for users paying…
