Kirby spotlights TikTok’s soft launch of its ‘TikTok for Artists’ platform as a bold step toward owning the future of creator-led media. The new tools give artists full control over fan engagement, data, and monetization—something CTV platforms will forever gatekeep.…

The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku and Amazon with a focus on unbiased content recommendations, improved ad efficiencies, and enhanced user experience. Integrating its OpenPath system…

ADWEEK’s Brandweek conference addressed streaming fragmentation, with Parks Associates revealing that 57% of households feel overwhelmed by the multitude of options, and the average home subscribes to 5.5 services. Nearly 47% have canceled a service in the past year, driven…

Warner Bros. Discovery is launching Max in Australia on March 31, available through major app stores, with Foxtel subscribers getting access for free. The rollout is part of WBD’s global expansion and comes just in time for The Last of…

The FAST (Free Ad-Supported Streaming TV) market has seen substantial growth over the past few years, though growth has begun to slow. As of late 2023, nearly 50% of US households were using FAST services. While time spent on these…

Mike Rowe has filed a lawsuit against Warner Bros. Discovery, alleging unpaid streaming royalties and misinterpretation of his contracts related to Dirty Jobs. The suit claims Discovery failed to compensate him for VOD licensing deals with services like Hulu +…