Generation X, accounting for over 40% of streaming watch time among Americans aged 50 and older, has become a key demographic in the streaming market. Streaming usage has grown by over 22% year-over-year, driven in part by this group’s increasing…

Disney, Fox, and Warner Bros. Discovery are seeking a fast appeal to lift the court-ordered shutdown of their joint sports streaming venture, Venu, which was blocked after a lawsuit from FuboTV. The media giants argue that the blockage is costing…

Disney will shut down its "TV Everywhere" apps like FX Now, ABC, and Disney Now on September 23, urging users to switch to Disney Plus or Hulu for streaming. While the apps will be discontinued, websites for Disney's broadcast and…

The NBA has filed a motion to dismiss a lawsuit by Warner Bros. Discovery (WBD), which accuses the league of breaching its contract by pursuing a future streaming deal with Prime Video. The NBA secured a $76 billion media rights…

PilotDesk, a no-code AI workflow automation platform for ad operations, has secured a long-term partnership with LG Ad Solutions to expand the use of its YieldPilot product. This agreement follows a successful four-month pilot where PilotDesk improved operational efficiency and…

Antenna's latest study reveals that the 2024 Summer Olympics significantly boosted sign-ups for NBCUniversal's streaming service Peacock, with 2.8 million new sign-ups during the games. From July 25 to 31, average daily sign-ups to Peacock surged to 398k, marking a…

Ormax Media’s latest OTT Audience Report 2024 highlights significant growth in India's streaming landscape, driven exclusively by ad-supported video-on-demand (AVOD) platforms. The report estimates the OTT audience at 547 million, marking a 14% increase from 2023, with AVOD rising 21%…

Chick-Fil-A is making a push into the entertainment space by launching its own streaming service featuring original content. The fast-food chain is working with top production companies to create family-friendly unscripted shows and is also exploring scripted and animated projects.…

Paramount Global announced an extended deal with France's Canal+ Group, providing its TV subscribers free access to Paramount+ content via Canal's platforms and set-top boxes. This strategy mirrors similar launches in various regions, including Australia, the U.K., and LatAm, where…

Parks Associates' latest data shows that 71% of U.S. internet households use an SVOD service, with 42% using ad-supported VOD or FAST services. As consumers navigate an overwhelming number of streaming options, 46% of households now have five or more…