Amazon Web Services (AWS) has named Julia White, former SAP and Microsoft Azure executive, as its new CMO, succeeding Raejeanne Skillern. The appointment comes amid leadership changes at AWS, which holds a 31% share of the global cloud services market…

Comscore has been awarded a U.S. patent for its "Personifying Viewership Data" solution, which uses Big Data and predictive modeling to estimate person-level TV viewership, including co-viewing. This technology, integrated into Comscore's measurement tools, enhances demographic targeting accuracy for marketers…

Fast Company reports on the rise of short-form streaming apps like DramaBox and ReelShort, which generate millions in revenue and outrank major platforms like Hulu and Netflix in app store rankings. These apps succeed where Quibi, Jeffrey Katzenberg’s $1.75 billion…

The Altman Solon Global Sports Survey highlights a growing trend among younger sports fans: preferring highlights on social media and TV over full games. This shift stems from frustration with the complexity and cost of accessing live sports across multiple…

MLB is targeting 2028 to nationalize local media rights, aiming to end blackouts and unify broadcasting under a single strategy. With at least 15 teams expected to have available rights, the league sees opportunities to partner with major tech or…

Sony is in talks to acquire Kadokawa Corporation, the Japanese media giant behind Elden Ring, Ringu, and recent Cannes premiere Kubi. The move aligns with Sony's strategy to expand its IP portfolio, which includes Crunchyroll and Aniplex. Both companies have…

Amazon Music Unlimited now includes access to one audiobook per month from Audible’s catalog of over 1 million titles, a move aimed at broadening its appeal and retaining subscribers. This perk is exclusive to Unlimited subscribers in the U.S., U.K.,…

Edison Podcast Metrics reports YouTube as the top platform for weekly podcast listeners aged 13+, capturing 31% of users compared to Spotify's 27% and Apple Podcasts' 15%. YouTube's rise is driven by video podcasting, which Gen Z favors for enhanced…

Bill Bradford, a veteran in digital media and technology with leadership roles at Fox, Hulu, and Beachbody, has joined Bitcentral's board of directors. Known for driving digital transformation, Bradford led Fox’s transition to streaming and spearheaded Beachbody’s shift to a…

Netflix’s livestream of the Jake Paul–Mike Tyson fight faced technical issues, prompting NFL concerns ahead of Netflix’s Christmas Day doubleheader debut. The NFL remains confident in Netflix despite the setbacks, viewing the boxing match as a stress test. Netflix acknowledged…