Wim Sweldens, co-founder and chief marketing officer of Kiswe, a company that has built DTC streaming platforms for the NBA's Phoenix Suns and Utah Jazz, as well as numerous other pro sports teams, doesn't believe the future of sports TV…

39% of UK consumers report they are likely to cancel at least one streaming service in the next 12 months.

A streaming promised land has not been reached by Hollywood powerhouses, Wall Street agrees. But it's instructive to look beyond quarterly earnings updates for a fuller picture.