The YES Network and MSG Networks have announced the launch of Gotham Advanced Media and Entertainment (GAME), a joint venture aimed at consolidating New York sports content into a single streaming platform, The Gotham Sports App. Launching this fall, the…

Netflix has strategically positioned itself in the sports content space without heavily investing in live sports rights, unlike its competitors. Through successful docuseries like "Drive to Survive" and "Starting 5," Netflix provides compelling sports narratives that engage viewers without the…

Apple TV+ ranks third in U.S. audience demand for streaming originals with 8.4% but accounts for only 0.3% of U.S. TV screen viewing. Despite its high-quality content, Apple TV+'s limited library hinders mass-market appeal, with fewer than 20 million U.S.…

Kirby applauds pause ads as a non-intrusive advertising format that appears when viewers pause content, offering a natural and less disruptive experience compared to traditional ad formats like pre-roll, mid-roll, and overlay ads. This ad format takes advantage of natural…

Edgar Bronfman Jr. withdrew his $6 billion bid for Paramount, clearing the way for Skydance Media to complete an $8 billion merger deal with the media company. Bronfman’s bid faced significant financial scrutiny and tight deadlines, which ultimately led to…

Amazon is considering selling MGM Alternative, the unscripted production company behind hit shows like Survivor, The Voice, and Shark Tank, just two years after acquiring MGM Studios for $8.5 billion. The potential sale reflects Amazon's focus on franchise-based entertainment and…

Netflix reported a 150% year-over-year increase in upfront ad sales commitments but faces significant challenges in the advertising market, including competition from rivals like Amazon Prime Video and Hulu. Despite lowering its ad pricing to $29 CPM to stay competitive,…

Kirby dives into Chick-fil-A's unexpected entry into the streaming space, marking a bold move for a quick-service restaurant brand. The company is set to produce original, family-friendly, unscripted content, leveraging partnerships with established production companies like Glassman Media. This venture…

Diamond Sports Group secured deals with the NBA and NHL to broadcast 13 NBA and 9 NHL teams for the 2024-25 season, marking progress in its ongoing bankruptcy proceedings. However, Amazon withdrew a $115 million investment, citing Diamond's loss of…

Sony Corp. and Zee Entertainment have settled all legal disputes related to their failed $10 billion merger in India. The deal collapsed due to leadership disagreements, leading to legal proceedings in multiple courts. Both companies have now withdrawn their respective…