A Parks Associates study reveals that 57% of subscribers to the eight leading streaming services, including Netflix and Disney+, now opt for ad-supported tiers as prices for premium, ad-free services rise. Despite complaints about long, repetitive ads, these ad-supported tiers…

IAB Tech Lab forecasts CTV ad revenue will exceed $40 billion by 2027, but ad format standardization is needed for growth. Their "Ad Format Idol" initiative aims to address this by evaluating CTV ad formats for scalability and efficiency. With…

A new Media Partners Asia report forecasts Japan’s video industry to grow from $31.8 billion in 2024 to $34.1 billion by 2029, with online video’s share rising from 35% to 45%. SVOD platforms like Netflix, Prime Video, and U-Next lead…

Rakuten TV has launched "Rakuten TV Enterprise Services," a new B2B offering to help content owners and distributors launch and monetize FAST channels and video apps globally. Announced at Mipcom, the service leverages Rakuten’s cloud-based tools and 15 years of…

ShoBizzy, a networking app for entertainment industry freelancers, has gained 6,500 signups since its launch. The app allows freelancers to showcase their skills and connect with potential employers without traditional job applications. A new partnership with Red Light Management, representing…

MLB Commissioner Rob Manfred is pushing to eliminate local blackouts and make games available nationally as RSNs collapse. With MLB reclaiming rights for teams like the Guardians, Brewers, and Twins, Manfred envisions a future where fans can stream any game…

TheWrap reports that kids' TV ratings have plunged, with Nickelodeon and Disney Channel losing up to 90% of viewers. Kids are now shifting to streaming platforms like YouTube, which captures nearly 30% of young viewers, forcing studios to adapt to…

Variety details how Tony Vinciquerra reimagined Sony Pictures Entertainment by avoiding generalist direct-to-consumer streaming and focusing on content partnerships and niche platforms like Crunchyroll. His strategy helped steer the studio through industry challenges and restructured its global operations, strengthening its…

Jeff Schultz, Paramount Global’s chief business development and strategy officer for streaming, will depart by year-end. Schultz was instrumental in Pluto TV’s growth into a billion-dollar business and the launch of Paramount Plus, helping achieve profitability for Paramount’s streaming division.…

Paramount+ has utilized gen AI to create curated content collections aimed at "kids-first" audiences, specifically targeting children ages 6-13. The curations are based on themes like "Space Exploration" and "Goofy Stuff," identified through research with kids and parents.