DirecTV announced plans to terminate its agreement to acquire Dish Network and Sling TV on Friday, November 22, citing Echostar's failure to secure a $9.75 billion debt exchange deal with creditors. DirecTV CEO Bill Morrow emphasized the company's strong balance…

Mediaocean has agreed to acquire Innovid for $500 million, merging it with its 2021 acquisition Flashtalking to create a leading independent ad tech company focused on creative, CTV, and ad delivery across multiple channels. The deal, closing in early 2025,…

Fox Entertainment and Hulu have signed a $1.5 billion deal through 2029, granting Hulu in-season streaming rights to Fox's programming and expanding their marketing partnership. The agreement secures Hulu as the next-day hub for Fox content, including hits like The…

Adweek digs into the details of The Trade Desk’s new smart TV OS, Ventura, set to launch in 2025. The OS aims to improve ad efficiency, enhance user experience, and address content conflicts of interest. Backed by Disney, Paramount, and…

Deloitte’s Tech, Media & Telecom 2024 report reveals Hollywood's cautious approach to generative AI due to legal, copyright, and maturity concerns. Studios are exploring AI to address rising costs and unprofitable streaming ventures, focusing on tools for localization, marketing, and…

Comscore has been awarded a U.S. patent for its "Personifying Viewership Data" solution, which uses Big Data and predictive modeling to estimate person-level TV viewership, including co-viewing. This technology, integrated into Comscore's measurement tools, enhances demographic targeting accuracy for marketers…

Amazon Web Services (AWS) has named Julia White, former SAP and Microsoft Azure executive, as its new CMO, succeeding Raejeanne Skillern. The appointment comes amid leadership changes at AWS, which holds a 31% share of the global cloud services market…

Fast Company reports on the rise of short-form streaming apps like DramaBox and ReelShort, which generate millions in revenue and outrank major platforms like Hulu and Netflix in app store rankings. These apps succeed where Quibi, Jeffrey Katzenberg’s $1.75 billion…

The Altman Solon Global Sports Survey highlights a growing trend among younger sports fans: preferring highlights on social media and TV over full games. This shift stems from frustration with the complexity and cost of accessing live sports across multiple…

MLB is targeting 2028 to nationalize local media rights, aiming to end blackouts and unify broadcasting under a single strategy. With at least 15 teams expected to have available rights, the league sees opportunities to partner with major tech or…