HBO and Max content CEO Casey Bloys announced that major Warner Bros. IP projects, including the "Harry Potter" TV show and "Green Lantern" series, will now be branded as HBO originals instead of Max originals. This shift, starting in 2025,…

Research from Parks Associates shows a 30% drop in US spending on streaming services, averaging $63 per month in 2024, down from $90 in 2021. Many consumers are switching to ad-based alternatives. The average number of subscriptions per household has…

Jason Kilar, former WarnerMedia CEO, proposes a "Spotify for Hollywood" model where studios contribute content to a single platform, earning 70% of the revenue. This concept could replace current streaming bundles, such as Comcast's Peacock, Netflix, and Apple TV+ package.…

MyBundle will soon offer a $11 per month premium package bundling My Outdoor TV and Tastemade Plus, available through its direct-to-consumer marketplace and broadband partners. This follows a distribution agreement with Outdoor Sportsman Group, leveraging MyBundle’s payment and subscription tools.…

Paramount Global is exploring asset sales to save $500 million annually, reduce debt, and focus on streaming. Potential sales include BET Media, linear cable networks like Comedy Central and Nickelodeon, and international networks such as Network 10 and Channel 5.…

Cineverse has partnered with XL8 to integrate AI-powered machine translation into its Matchpoint content management platform, aiming to streamline costs and enhance content distribution. The technology will enable real-time localization, including AI-generated subtitles and captions, allowing Cineverse's FAST content partners…

Disney Advertising's "Generation Stream: Family Edition" study shows that 76% of families enjoy nostalgic content, while 72% prefer educational and cultural programming. Streaming improves family connections, with 77% reporting better relationships through shared viewing. The variety of streaming options leads…

Netflix is diversifying beyond streaming into consumer products and physical experiences. The company launched a popcorn line called "Now Popping" in collaboration with Popcorn Indiana, available at Walmart. Netflix is also opening "Netflix House," large experiential venues in major malls,…

Only Netflix, Amazon Prime Video, and Disney+ may make it.

Roku is launching a weekly trivia game on its home screen, starting Tuesday, to engage users and enhance monetization. This new feature, along with increasing programmatic ad capabilities and growing subscriptions, supports Roku's strategy to capture traditional TV ad budgets…