Awful Announcing, in conversation with sports media experts William Mao and Bob Thompson, highlights the UFC’s $1.5 billion ESPN media rights deal expiring in 2025 as a rare opportunity in a locked-up sports rights market. ESPN is the frontrunner, bolstered…

Kristina Shepard, former VP at Roku, has joined NBCUniversal as EVP, Streaming and Performance Sales and Partnerships. She will lead efforts to diversify revenue streams and expand digital partnerships across streaming, programmatic, and FAST networks. Shepard’s appointment comes ahead of…

Comcast and Warner Bros. Discovery (WBD) have signed a multiyear deal enabling Comcast to bundle Max in the U.S. and launch an ad-supported Max app through Sky in the U.K. and Ireland by 2026. The agreement resolves a Harry Potter-related…

MoffettNathanson reports that most Q3 AVOD ad spend focused on Netflix, Prime Video, and Disney Plus, while Peacock saw a 49% boost due to the 2024 Summer Olympics. Excluding the Olympics, AVOD market growth was 36%, but overall growth slowed…

Amazon Prime Video set a new NFL streaming record for Thursday Night Football, with the Packers-Lions game drawing 17.29 million viewers, surpassing its previous record from the Cowboys-Giants game. TNF on Prime Video is averaging 13.61 million viewers through 12…

Roku CFO Dan Jedda announced the company’s goal to grow from 85 million to 100 million active user accounts within 18 months, fueled by strong sales of its branded TVs at retailers like Target, Best Buy, Walmart, and online at…

Disney CFO Hugh Johnston discussed the impact of Disney+’s strategy to integrate ESPN, live news, and blockbuster films, highlighting its success in reducing churn and boosting engagement. He pointed to recent hits like Inside Out 2 and Deadpool & Wolverine…

Fox Corp CFO Steven Tomsic announced Tubi’s projected $1 billion revenue this year, up from $150 million at its $440 million acquisition. Despite a $240 million loss last year, Tomsic highlighted Tubi’s 1.8% household TV market share, surpassing Peacock and…

Omnicom Group is in advanced talks to acquire rival Interpublic Group in an all-stock deal valued between $13 billion and $14 billion, potentially reshaping the advertising industry. The merger would bolster Omnicom's position among top holding companies while addressing challenges…

Amazon reported a 10% increase in interactive ad engagement during this year’s Black Friday NFL game, which saw a 41% rise in viewership year-over-year. Interactive ads were 11 times more effective than static QR codes, and 40% of advertisers were…