Digiday reports that lower fill rates for FAST channels stem from a supply-demand imbalance in the streaming ad market. Advertiser demand is growing, but streaming ad inventory—boosted by ad-supported tiers from Disney+, Netflix, and Amazon Prime Video—has outpaced it. Amazon…

Paramount Advertising has been hit by layoffs as part of Paramount's broader plan to cut 15% of its U.S. workforce, aimed at saving $500 million annually. The cuts, which impact ad sales teams across various platforms like CBS, MTV, and…

Monumental Sports Network has rebranded to Monumental Sports+ ahead of the 2024-25 NBA and NHL seasons, offering Washington D.C.-area fans enhanced features like multiview streaming, alternate camera angles, and exclusive content. The pricing remains the same at $19.99/month or $199.99/year,…

A recent report by Antenna shows that Specialty SVODs, which cater to niche audiences, are growing rapidly despite market saturation. These services, often focused on specific genres or interests, have outpaced the growth of premium platforms, driven by cord-cutting and…

Disney is exploring more bundling deals after positive results from its Disney+, Hulu, and Max bundle, which launched in the U.S. for $16.99 a month. Nami Patel, Disney’s SVP of strategy, noted the bundle has reduced subscriber churn and increased…

Ampere Analysis reports that American households with children are 28% less likely to cancel SVOD subscriptions compared to 36% of childless households. Services like Paramount Plus, Disney Plus, and Max benefit from offering kid-friendly content, which helps retain subscribers. However,…

A new Hub Entertainment Research survey shows 46% of viewers now choose a top SVOD service (Netflix, Prime Video, Disney+, Hulu, Max) as their first stop for TV, overtaking live TV (38%). This shift is stark compared to 2018, when…

MX8 Labs study reveals that Tubi is the leading FAST service, watched by 25% of surveyed viewers, with The Roku Channel (23%) and Pluto TV (18%) trailing behind. Tubi is particularly popular among Black viewers (45%) and Samsung smartphone users…

While Netflix is often declared the winner of the streaming wars, YouTube dominates U.S. streaming time on both TVs and smartphones, according to Nielsen. However, YouTube’s ad-driven, user-generated content model differs from subscription-based services like Netflix. As the focus shifts…

Disney won nine Emmy Awards, reinforcing its content-driven strategy to boost streaming subscriptions and profitability. Hits like Shogun and The Bear support Disney's plan to raise prices for Disney+ and Hulu while bundling services to minimize churn. Despite signs of…