Betches Media has partnered with the NFL to create content aimed at millennial and Gen-Z women, leveraging access to major events like the Super Bowl and Pro Bowl. The partnership focuses on engaging casual fans and expanding the NFL's audience,…

Sesame Street is searching for a new home for its original episodes after Warner Bros. Discovery decided not to renew its output deal with HBO and Max. While Max will retain the show's library through 2027, the decision aligns with…

NFL RedZone surprised viewers in Week 15 by introducing ads during its previously ad-free broadcasts, undermining its long-held promise of “seven hours of commercial-free football.” The split-screen ads, featuring sponsors like Verizon and Gatorade, frustrated users and sparked backlash on…

Fubo TV has won an early motion in its antitrust lawsuit against Fox, Disney, and Warner Bros Discovery over the formation of Venu Sports. A judge denied the defendants’ attempts to dismiss the case or move parts of it, with…

Netflix has recruited top NFL broadcasters from rival networks for its Christmas GameDay, raising questions about why competitors allowed their talent to join. Analysts suggest networks prioritized maintaining strong ties with the NFL, whose influence outweighs the risks of aiding…

Ampere Analysis projects global streaming subscriptions will grow from 1.8 billion to over 2 billion by 2029, driven by growth in the Asia Pacific region as the U.S. market becomes saturated. Revenue growth is expected to outpace subscriber increases, reaching…

YouTube is testing a new multiplayer feature for its "Playables" mini-games, starting with titles like Ludo Club and Magic Tiles 3. Available since May, Playables offers over 130 free games spanning various categories, aiming to enhance user engagement.

Netflix and Mastercard are partnering to offer Mastercard holders exclusive benefits at Netflix’s immersive experiences, including Stranger Things: The First Shadow on Broadway and Netflix House locations opening in 2024. The collaboration aims to meet growing demand for transformative entertainment…

Netflix has partnered with Duolingo to promote Season 2 of Squid Game, integrating over 40 phrases from the series into Duolingo’s Korean lessons and launching a TikTok filter inspired by the show’s Red Light, Green Light game. The collaboration aims…

PricewaterhouseCoopers forecasts a robust 2025 M&A market in media and telecom, citing pent-up demand and favorable regulatory shifts. The report anticipates a surge in dealmaking, driven by advances in AI, abundant capital, and pro-deregulation policies under new FTC and FCC…