Vizio’s Inscape and TVision have entered a multi-year data partnership. By integrating TVision’s person-level co-viewing data with Inscape’s dataset of over 24 million devices, the collab will provide media owners, buyers, and marketers with deeper insights into consumer viewing behavior…

Kelly Campbell is resigning as president of Peacock after three years, amid Comcast’s restructuring and spin-off of legacy cable networks. Her role appeared uncertain following executive reshuffles. While Comcast has prioritized Peacock as its core streaming platform, traditional TV networks…

Omnicom Media Group has partnered with Roku to access anonymized viewer search data on the streaming platform, enabling brands to better optimize investments and messaging in the CTV space. This partnership integrates Roku's search data—covering programs, genres, and performers—with Omnicom's…

Xbox Cloud Gaming will arrive on select LG Smart TVs later in 2025, allowing Xbox Game Pass Ultimate subscribers to stream games from the Xbox Game Pass library and some owned titles via the LG Gaming Portal. While LG has…

In LA Times introspection, 2025 will bring significant shifts to entertainment. Disney’s Hulu Live TV-Fubo merger clears antitrust hurdles for its Venu Sports launch, signaling streaming consolidation. AI adoption accelerates with studios like Lionsgate, though labor concerns persist. The box…

AdGood, a nonprofit CTV advertising platform, launched at CES 2025 to provide nonprofits with affordable, high-quality TV ad space, helping them amplify messages, raise awareness, and increase donations. Partnering with publishers like Magnite, AdGood utilizes donated and unsold CTV inventory…

Peacock is piloting two new features—mini-games and short-form vertical video playlists—on mobile to boost user engagement and better compete for our time and attention . The mini-games, such as "Daily Sort" and "Predictions," integrate gameplay with popular TV shows and…

Ian Orefice’s EverWonder Studios, launched in 2023 with support from Jeff Zucker’s RedBird IMI, has rapidly become a major producer of live events and original IP. Its projects include the Jake Paul vs. Mike Tyson fight, Netflix's Christmas NFL games,…

Fubo and Warner Bros Discovery (WBD) have resumed preliminary discussions about a new carriage agreement that could bring WBD-owned channels like TBS, TNT, and TruTV back to Fubo for the first time since 2020. This follows Fubo's recent deal with…

Xperi, owner of the TiVo brand, announced at CES 2025 that TiVo OS will debut in the US on Sharp TVs, marking the brand’s return to the states after the TiVo Stream 4K. The Sharp Smart TV Powered by TiVo…