A TVB survey finds over 50% of Disney+, Max, and Netflix subscribers still use ad-free plans, despite the push for ad-supported tiers. Netflix leads with 61% of users ad-free, followed by Max (57%) and Disney+ (53%). While ad-supported plans generate…

With TikTok's potential U.S. shutdown looming, Big Tech companies like Meta, YouTube, Snapchat, Substack, and X are aggressively courting TikTok creators to their platforms. Snapchat is running influencer campaigns, Substack is offering cash prizes and expanded video features, and YouTube…

Main Street Sports Group CEO David Preschlack outlined plans to transform the RSN business. The company, which operates FanDuel Sports Networks, aims to expand RSN offerings, explore flexible pricing models, and engage fans year-round. FanDuel Sports Network RSN channels will…

NBCUniversal’s holiday programming reached 88 million viewers from Thanksgiving to New Year’s, combining NBC broadcasts and Peacock streams. The Macy’s Thanksgiving Day Parade led with 31.7 million viewers, up 11% from 2023. Other highlights included the National Dog Show (12.3M…

Beast Games has become Prime Video’s most-watched unscripted series ever, with 50 million global viewers in its first 25 days. The series, hosted by YouTube megastar MrBeast, also ranks as Prime Video's second most-watched and second most acquisitive new series…

The Trade Desk plans to acquire ad data firm Sincera, its second acquisition since 2009, to enhance its programmatic ad performance and bolster sell-side targeting capabilities. The acquisition, expected to close in Q1, will help The Trade Desk offer sharper…

While Venu Sports May Be Dead, The Wrap reflects on the challenges of bundling sports streaming and why the re-bundling era is just beginning.

Warner Bros. Discovery (WBD) has appointed Anthony Noto, CEO of SoFi Technologies and a former Twitter executive, and Joey Levin, CEO of IAC, to its board of directors, expanding the board to 13 members. Noto joined on January 8, and…

Sonos CEO Patrick Spence announced his resignation following fallout from a disastrous May 2024 app overhaul that hurt the company’s sales, reputation, and stock value. Interim CEO Tom Conrad, a Sonos board member since 2017 and former Pandora executive, will…

NBCUniversal's decision to license The Umbrella Academy to Netflix, rather than retain it for Peacock, highlights the ongoing challenge of balancing short-term licensing revenue with long-term subscriber growth. Parrot Analytics estimates that in Q3 2024, The Umbrella Academy was Netflix’s…