Paramount Global’s split from Nielsen has led to restricted access to its ratings data for advertisers, with Nielsen removing Paramount data from transactional files. Paramount now uses VideoAmp for audience measurement, despite discrepancies with Nielsen’s counts. The shift occurs amid…

The Dallas Mavericks have launched MavsTV, a streaming platform offering local fans access to non-nationally televised games, exclusive content, and highlights. Powered by the NBA’s Next Gen digital platform and Endeavor Streaming, MavsTV is available on devices like tvOS and…

Netflix and WhatsApp are collaborating on a global campaign for the return of Squid Game Season 2, premiering on Dec. 26. The campaign, created with GUT agency, includes eye-catching ads like a Times Square display and leverages WhatsApp’s platform to…

Vulture highlights how Dana Walden and Alan Bergman turned Disney streaming profitable in 2024 after years of losses. Strategic cost-cutting, price increases, and hits like Shōgun and Inside Out 2 fueled growth, alongside Hulu and ESPN+ integration. With a focus…

Alex Sherman reports that DirecTV has declined to pay a six-figure licensing fee to distribute Netflix’s Christmas Day NFL doubleheader, forcing bars, restaurants, and other establishments to rely on EverPass for access. EverPass, which also distributes NFL Sunday Ticket and…

A RotoGrinders survey reveals that 66% of NFL fans doubt Netflix’s ability to stream its exclusive Christmas Day games glitch-free, citing issues during the Tyson-Paul fight in November. Netflix assures readiness for the games, which feature the Chiefs vs. Steelers…

Awful Announcing shares bold sports media predictions for 2025, spotlighting ESPN’s Flagship streaming launch, Netflix’s likely expansion into sports talk and rights deals, and growing consolidation among media giants like Paramount and WBD. Experts predict streaming will dominate live sports,…

Awful Announcing highlights the top sports media stories to watch in 2025. Key developments include direct-to-consumer ESPN, the evolving role of RSNs, and the growing influence of the creator economy, with alt-casts and athlete-driven media gaining prominence.

Paul Pastor critiques how media companies are overly focused on short-term gains from long-form content strategies while neglecting the rapidly growing dominance of platforms like YouTube and TikTok. He warns this misstep could alienate younger audiences and miss long-term monetization…

Netflix is releasing a three-part docuseries on Mike Tyson, covering his rise, struggles, and redemption. The announcement follows Tyson's record-breaking fight with Jake Paul, which drew 108 million viewers, becoming Netflix’s most-streamed live event ever. The series bolsters Netflix’s expanding…