AdGood, a nonprofit CTV advertising platform, launched at CES 2025 to provide nonprofits with affordable, high-quality TV ad space, helping them amplify messages, raise awareness, and increase donations. Partnering with publishers like Magnite, AdGood utilizes donated and unsold CTV inventory…

Peacock is piloting two new features—mini-games and short-form vertical video playlists—on mobile to boost user engagement and better compete for our time and attention . The mini-games, such as "Daily Sort" and "Predictions," integrate gameplay with popular TV shows and…

Ian Orefice’s EverWonder Studios, launched in 2023 with support from Jeff Zucker’s RedBird IMI, has rapidly become a major producer of live events and original IP. Its projects include the Jake Paul vs. Mike Tyson fight, Netflix's Christmas NFL games,…

Fubo and Warner Bros Discovery (WBD) have resumed preliminary discussions about a new carriage agreement that could bring WBD-owned channels like TBS, TNT, and TruTV back to Fubo for the first time since 2020. This follows Fubo's recent deal with…

Xperi, owner of the TiVo brand, announced at CES 2025 that TiVo OS will debut in the US on Sharp TVs, marking the brand’s return to the states after the TiVo Stream 4K. The Sharp Smart TV Powered by TiVo…

WWE debuted Monday Night Raw on Netflix, marking its first departure from traditional TV in 32 years. The $5 billion, 10-year partnership aims to showcase Netflix’s live streaming potential, with appearances from stars like Dwayne “The Rock” Johnson and John…

Roku has introduced Roku Data Cloud, an analytics platform offering advertisers insights into viewership habits within its ecosystem. Integrated with partners like Omnicom, PMG, and iSpot.TV, it enhances campaign planning and measurement while complementing Roku Exchange. This move strengthens Roku's…

At CES 2025, Sony highlighted its focus on anime as a key growth strategy, leveraging its assets like Crunchyroll, which has grown to 15 million subscribers, and Aniplex. Upcoming projects include Demon Slayer: Infinity Castle and a Ghost of Tsushima…

Paramount Global has extended its partnership with VideoAmp for audience measurement amid an ongoing contract dispute with Nielsen. VideoAmp will continue providing demographic and advanced audience data for 40 million households. Paramount cites VideoAmp’s tools as key to making data-driven…

Crunchyroll announced the upcoming launch of Crunchyroll Manga, a premium add-on app for iOS and Android debuting in the U.S. and Canada later this year, offering a wide selection of manga titles. Additionally, Crunchyroll will exclusively premiere an anime adaptation…