MyBundle’s report reveals that 30% of streaming users can’t find all desired channels on a single service, a gap especially challenging for larger households. High demand for niche channels and college sports networks underscores the need for more flexible bundling,…

Spotify has launched "Spotify for Creators," a new platform enhancing video and monetization options for podcast creators. This update adds tools for hosting, analytics, short-form video uploads, and revenue from Premium subscriber views and dynamic ads. Spotify aims to grow…

TV Technology, in their latest article, highlights the shift in media companies’ ad strategies as traditional broadcast advertising declines, with 39% of marketers planning to cut linear ad spend according to WARC. The move toward digital, targeted advertising aligns with…

TNT Sports has partnered with Unrivaled, a 3-on-3 women’s basketball league, to air games on TNT, truTV, and Max starting January 17. Founded by WNBA stars Napheesa Collier and Breanna Stewart, Unrivaled offers high salaries, player ownership, and a unique…

FilmRise has partnered with Anoki’s LiveTVx to launch 10 popular FAST channels on Google TV, leveraging generative AI to enhance content discovery based on viewer habits. The partnership aims to improve user experience and provide advertisers with advanced targeting options…

Apple’s new “Featuring Nominations” in App Store Connect allows developers to submit their apps, updates, and new content for potential featuring. This tool streamlines app promotion and provides marketing assets for developers to leverage if selected, enhancing visibility and engagement…

The Wrap reports that Skydance Media, led by David Ellison, has struggled financially since 2021, with losses reaching $56 million in 2023 and 40% lower year-over-year revenue in the first half of 2024. Despite being valued at $4.75 billion, Skydance…

DirecTV has launched MyFree DirecTV, a FAST service that offers over 70 channels via its app on smartphones, tablets, and smart TVs. The channel lineup includes content from major programmers like E.W. Scripps, Lionsgate, and A+E Networks, with plans to…

LA Times explores how CoComelon, the YouTube-born kids' franchise featuring toddler JJ, became a global powerhouse in children’s media. Now spanning Netflix, toys, live tours, and spin-offs, it remains a top performer under Moonbug Entertainment and Candle Media. Despite screen…

Viant Technology has acquired IRIS.TV to strengthen its position in the CTV advertising ecosystem. This acquisition will allow Viant to expand IRIS.TV's CTV content identification service, IRIS_ID, to more publishers, enhancing standardized content classification, contextual targeting, and brand safety for…