Cineverse has partnered with Wurl, LLC to enhance its distribution of FAST channels and improve monetization. The collaboration will see Cineverse migrate many of its existing FAST channels, including The Bob Ross Channel and SCREAMBOX TV, to Wurl's Global FAST…

Edgar Bronfman Jr., former Warner Music Chairman, is reportedly pursuing a takeover of National Amusements, the largest shareholder of Paramount Global. Bronfman is seeking financial backing from Fortress Investment Group, Roku, and producer Steven Paul. He may submit an offer…

TelevisaUnivision has signed a multiyear deal with Major League Baseball, granting it exclusive Spanish-language broadcast rights to the American League Division Series and American League Championship Series. The partnership includes regular-season and playoff games, weekly shows like MLB en Vivo…

Million Dollar Listing: UAE, the first international version of the popular reality TV franchise, is set to debut on The Roku Channel in the U.S. The series, produced by Image Nation Abu Dhabi under license from NBCUniversal, follows a diverse…

Brightline's study shows that interactive ads on Connected TV improve engagement and recall, with a 36% stronger unaided recall and 79% aided recall compared to 72% for standard ads. Combining standard and interactive ads increased unaided recall by 58% and…

MAVTV has launched MAVTV GO, a free ad-supported streaming service for motorsports fans, powered by Endeavor Streaming. Available on iOS, Apple TV, Amazon Fire TV, Roku, and the web, it offers live racing, original shows, and on-demand content. Expansion to…

Parks Associates reports that Spanish-speaking households in the U.S. outspend the average household by around $20 on subscription streaming video services (SVOD), with an average monthly spend of $96 compared to $76 for the general population. Hispanic-identifying households are more…

LG Ad Solutions' report, The Inclusive Screen: Black Americans, highlights the significant purchasing power of Black and African American CTV viewers and their higher likelihood to act after seeing CTV ads. Nearly half of respondents visit a website after viewing…

The National Content & Technology Cooperative (NCTC) will unveil NCTC Broadband TV, a new streaming service offering a bundle of 35 channels to help smaller broadband operators retain video subscribers. The platform will debut at the Independent Show in Nashville…

MyBundle has entered into a marketing and distribution agreement with Roku, allowing MyBundle’s 260+ broadband service operator partners to offer new and existing customers a free Roku Streaming Stick 4K. This partnership helps ISPs engage customers new to video streaming…