X (fka Twitter) launched its X TV app on select smart TVs, including Amazon Fire, Google, and LG, as part of a beta release. While the app aims to provide a way to stream X's video content, including SpaceX launches,…

Verizon is launching myHome, a new service for home internet customers, offering discounted streaming packages and YouTube TV as a pay-TV provider option. This service allows customers to customize their entertainment experience with "content perks" from streaming services for $10…

Bango and Uber have formed a strategic partnership to expand Uber One memberships through bundling and Superbundling partnerships, initially launching in the U.S. Uber One will be available as an add-on with mobile and broadband plans via Bango's Digital Vending…

Disney is innovating its advertising strategy on Disney+, Hulu, and ESPN+ by introducing interactive ads, including shoppable ads and advergames, to enhance viewer engagement and increase revenue. These ads, developed in partnership with BrightLine, allow viewers to interact directly through…