Apple is upgrading its Apple Sports app with new features ahead of the NFL and college football seasons, including Live Activities and a dynamic drive tracker for real-time engagement. The app is also expanding its coverage to include UEFA Champions…

Amazon's recent rebranding of Freevee channels to Prime Video Channels on Fire TVs suggests a potential shift in its streaming strategy, fueling speculation about the future of its free, ad-supported service, Freevee. This change could indicate that Amazon is considering…

ESPN has launched "Where to Watch," a universal guide on its app and website that helps users find live sports games across various streaming platforms. This move signifies ESPN's strategic shift towards becoming a central hub for sports fans, integrating…