The Streaming Madman critiques the artificial standards of "brand safety" and "premium content" in today's media and advertising landscape. He argues that corporate intermediaries and outdated content rating systems exert excessive control over what’s deemed suitable, likening it to mafia-like…

Sources tell The Streaming Wars that Starz is on the verge of soft launching its streaming bundle with BritBox, priced at $14.99 per month and set to go live on Thursday. This move allows Starz to bypass third-party platforms like…

Jack highlights strategies for media professionals to navigate the turbulent employment landscape amidst layoffs and industry shifts. By staying proactive, media professionals can secure opportunities and position themselves for success in this evolving market.

Kirby argues that the streaming industry should categorize subscribers into three groups: wholesale, third-party direct, and true direct-to-consumer (DTC). This approach would offer more transparency and reveal the actual customer relationships media companies hold. However, Kirby contends that the industry…

Skip highlights the increasing frustration consumers feel with streaming platforms, as revealed by the Q2 2024 TiVo Video Trends Report. Viewers are abandoning bloated subscription models, and ad-supported streaming is emerging as the preferred option, with an 18% drop in…

Kirby spoke with Fred Godfrey, CEO of Origin, to discuss how the company is redefining CTV performance advertising through long-term client relationships and creative innovation. Using strategies like dynamic creative production (DCP) and real-time split-testing, Origin combats ad fatigue and…

The Streaming Madman goes after DirecTV and Dish Network in his no-holds-barred takedown of their merger, mocking the idea that combining two sinking ships will somehow save their pay-TV business. After ripping into the merger's flawed logic of "scale," he…

Plex is debuting its first-ever "Plexclusive" series, Ghost Show, on October 8th. While not an original, the show will be exclusively available on Plex, marking a major milestone for the FAST platform as it introduces exclusive content to differentiate itself…

Bango dropped a new report highlighting East Asia's dominance in subscription bundling, with 34% of consumers opting for third-party bundles. The report emphasizes that localized content and super bundling are key drivers of subscription growth in the region. Japan, South…

Jack explores the current role of AI in audience segmentation for CTV, highlighting how AI-driven analysis allows advertisers to deliver hyper-targeted ads to specific groups based on detailed behavioral insights, however he notes some challenges you need to be paying…