Walmart is launching a Black Friday campaign that combines episodic Hollywood storytelling with retail advertising, featuring stars like Taye Diggs and Lisa Rinna. This innovative, ten-part series aims to capture viewer attention with TV-inspired narratives and cliffhanger endings across platforms,…

Skip critiques Samsung's announcement of 88 million monthly active users (MAUs) on Samsung TV Plus, arguing that the metric misrepresents genuine user engagement since the app autoplays by default on Samsung TVs. Highlighting that MAU is a "vanity metric" often…

The proposed merger between DirecTV and Dish Network faces a setback as Dish’s bondholders resist a $1.6 billion debt reduction, jeopardizing the deal’s viability. DirecTV, aiming to create a consolidated pay-TV leader, is prepared to abandon the merger if an…

Netflix introduced a "Moments" feature, allowing users to save and share memorable scenes from its content, initially available on iOS with an Android rollout planned. This feature not only enhances user engagement through shareable, high-quality content but also serves as…

Our latest From the Archives column explores Zediva, a startup that briefly disrupted the streaming industry in the early 2010s by allowing users to rent and remotely stream physical DVDs from its data centers. By using the first-sale doctrine to…

Chick-fil-A is launching its streaming app, Chick-fil-A Play, on November 18, positioning the brand beyond its restaurant roots. Like LEGO and Red Bull, Chick-fil-A aims to deepen customer engagement through content, while opening new revenue streams via ad placements and…

Fubo has launched a standalone premium subscription service, entering the Channels business and allowing users to subscribe to services like NBA League Pass and Paramount+ without its core live TV plan. This move boosts margins and reduces churn by positioning…

Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and digital platforms. As consumer behavior becomes fragmented across multiple devices, advertisers are seeking ways to measure the effectiveness of campaigns…

We've been saying that platform taxes are a growing pain point for streaming companies, and Disney’s latest move proves it. Disney+ and Hulu have removed in-app subscription options from Apple’s App Store, directing users to sign up via their website…

Skip highlights Netflix’s strong Q3, adding 5 million subscribers while Netflix takes digs at rivals like Disney+ and Hulu for their bundling tactics. Netflix claims its vast content makes bundling unnecessary, despite essentially being a bundle itself with shows, films,…