Adweek reported that Fubo’s advanced advertising infrastructure, strategic initiatives, and focus on live sports contributed to a 40% increase in upfront ad sales this year compared to the previous year. This growth aligns with the recent introduction of new CTV ad formats designed to enhance engagement and advertiser visibility. These formats include interactive ads, pause ads, and enhanced banner ads. Two proprietary formats, The Marquee and The Triple Play, enable advertisers to place clickable, branded video content directly on Fubo’s home screen, accompanied by curated programming, themed visuals, and logo entitlements.
“What we find especially attractive is that this placement offers brands full share of voice on the home screen of our platform,” said Dina Roman, Fubo’s SVP of Global Ad Sales and Operations. “The Triple Play debuted featuring Walmart’s back-to-school campaign and delivered strong results. We’re encouraged by the level of interest it’s generated since launching.”
Advanced Measurement Tools
To support advertisers in evaluating campaign performance, Fubo has partnered with analytics providers such as TVision, EDO, and iSpot.tv. These partnerships enable advanced measurement capabilities, offering advertisers insights into metrics like ad attention, engagement, incrementality, and outcomes. With precise analytics across its CTV inventory, Fubo provides data-driven feedback to help advertisers optimize their campaigns.
Live Sports: A Core Strength
Fubo’s positioning as a live sports hub remains central to its success. The platform streams over 55,000 live sporting events annually, including NFL, MLB, NBA, NHL, major soccer leagues, and college sports. Additionally, it aggregates more than 400 live sports, news, and entertainment networks, and is currently the only live TV streaming platform offering every Nielsen-rated sports channel.
This emphasis on live sports resonates with advertisers seeking to capture real-time audience attention. “Live sports provide true appointment viewing for a passionate audience,” Roman explained. “You have to watch in real time, which creates high engagement for advertisers during key cultural moments and tentpole events.”
Shifting Budgets from Linear to Streaming
The 40% growth in upfront ad sales reflects a larger industry trend of advertisers reallocating budgets from linear TV to streaming platforms. According to iSpot.tv, 62% of Fubo’s ad impressions reach incremental households that are not accessible via linear TV, demonstrating the platform’s ability to engage unique audiences and extend advertisers’ reach into cord-cutting demographics.
Expanding Beyond Sports
While sports remain the primary driver of engagement, Fubo also offers a variety of news and entertainment programming, broadening its appeal to diverse audiences. “We often say, ‘Come for the sports, stay for the entertainment,’” Roman noted. “In addition to sports, many of our subscribers also watch news and entertainment programming. This provides advertisers the opportunity to connect with sports fans across a variety of viewing categories during the season and beyond.”
Positioning for Advertiser Growth
Fubo’s approach to innovation, analytics, and audience engagement has positioned it as a competitive player in the streaming market. By combining a 40% increase in upfront ad sales with cutting-edge ad formats and advanced analytics, the platform offers advertisers a targeted and measurable way to reach highly engaged audiences. As streaming continues to grow in importance, Fubo’s commitment to delivering value for advertisers ensures its relevance in a rapidly evolving industry.
