Fubo is doubling down on its “super aggregation” strategy, rolling out Pay-Per-View events this June while locking in a multi-year distribution deal with DAZN.
The streaming platform is now offering pay-per-view access to premium live soccer and boxing events—even to those without a Fubo subscription. Through a partnership with Integrated Sports Media, Fubo will host CONCACAF World Cup 2026 qualifying matches and the Deontay Wilder vs. Tyrrell Herndon boxing bout later this month. Events are priced at $29.95 for soccer and $24.95 for boxing.
Key PPV events include:
- June 7: Cayman Islands vs. Honduras, Anguilla vs. El Salvador
- June 10: El Salvador vs. Suriname, Honduras vs. Antigua
- June 27: Wilder vs. Herndon (boxing PPV)
All events are offered in Spanish with English SAP options. Roku users must purchase through the Fubo website to access content on their devices—a deliberate move that lets Fubo bypass Roku’s commission fees tied to Roku Pay. It’s a small technical note, but it underscores a broader industry trend: platforms are getting smarter about preserving margins by routing around platform tax whenever possible.
Importantly, a Fubo subscription is not required to purchase or watch these PPV events. However, subscribers gain an extra device stream (three vs. two). Any PPV purchase also unlocks ongoing access to Fubo Free, the company’s FAST tier featuring 200+ live, ad-supported channels.
Fubo also finalized a multi-year distribution deal with DAZN, bringing DAZN1, the company’s U.S. linear channel, to Fubo as a standalone subscription or as an add-on. DAZN1 features live boxing and MMA and marks the first time it’s being directly offered to U.S. audiences through a third party. In return, DAZN will now carry the Fubo Sports FAST channel across its own platform—extending the reach of Fubo-exclusive sports content like UEFA matches and combat sports.
Together, these moves reflect Fubo’s broader strategy: remove friction, expand optionality, and meet fans wherever they are.
The Take
Fubo is designing for the modern fan—one who expects choice, flexibility, and zero friction between interest and access.
Here’s what matters:
1. Don’t force the upsell—earn it.
Not everyone is ready to pay for a monthly sports bundle, especially in a world of churn-happy subscribers and fragmented fandoms. With PPV access and Fubo Free baked in, Fubo’s saying: Come in, no pressure. If users want to pay, they can. If they want just one match or some free ad-supported channels, that’s fine too. The goal is to keep the relationship alive, not break it by overreaching.
2. Monetize the middle ground.
This is smart offensive strategy. Instead of writing off paused or churned subscribers, Fubo is offering a lightweight re-entry point—something between “cancelled” and “committed.” That’s a rare space in the streaming world, and Fubo is building around it.
3. Create conversion opportunities—without the hard sell.
The combo of PPV and FAST is a clever funnel. Someone pays for a single fight, then sticks around to browse Fubo Free. Over time, that casual interest might mature into a full-blown subscription—on the viewer’s terms. That’s how modern subscription products should work.Fubo isn’t just selling sports—it’s selling smart access. And in a market where loyalty is fleeting and options are infinite, that kind of flexibility is the product.
