Tag: viewer habits

Max is testing the integration of HBO’s linear channels, offering select ad-free U.S. subscribers a 24/7 cable-like experience. The test includes channels such as HBO Comedy, HBO Signature, and HBO Zone, replicating traditional cable content within Max. This initiative aligns…

A new study by Digital i reveals that Netflix’s ad-free subscribers watch 40% more content daily than ad-supported users, consuming 34 additional minutes on average. Despite paying significantly more, ad-free users stream more Netflix, which remains dominant in the U.S.,…

A new Hub Entertainment Research survey shows 46% of viewers now choose a top SVOD service (Netflix, Prime Video, Disney+, Hulu, Max) as their first stop for TV, overtaking live TV (38%). This shift is stark compared to 2018, when…