Tag: Ventura OS

Roku continues to lead the U.S. connected TV market, but its limited international presence is becoming a serious strategic risk as Samsung and others scale globally. While Roku dominates programmatic ad transactions and device penetration in the U.S., Samsung is…

MediaPost examines tvOS consolidation as The Trade Desk launches Ventura, its new streaming OS, sparking speculation about a Roku acquisition. Analysts suggest this could expand The Trade Desk’s market presence while leveraging Roku’s 85 million households. This reflects a broader…