Tag: upfronts

Netflix has unveiled a major redesign of its user interface, which replaces the decade-old tile carousel with a dynamic, responsive experience tailored to user behavior. The update includes AI-driven content discovery, hover previews, and TikTok-style mobile feeds—all signaling a move…

The TV measurement market is experiencing significant changes ahead of this year’s upfront negotiations. Recently, Comscore and VideoAmp received seals of approval for their measurement currencies. Comscore earned MRC accreditation for its national and local measurement methodologies, though not for…