Tag: TV advertising

YouTube’s biggest screen is now the TV, with more watch time happening on television than on mobile or desktop. In December 2024, YouTube accounted for 11.1% of total U.S. TV viewing—beating Netflix, Prime Video, and Hulu—marking a major shift in…

Comcast Technology Solutions (CTS) and Mediaocean are partnering to enable agencies to manage TV ad workflows within CTS's AdFusion platform.

iSpot has integrated with TikTok to help brands compare audience reach between TikTok and American Linear TV. This integration, available through iSpot’s Unified Measurement Platform, revealed that 58% of TikTok impressions reach unique audiences unexposed to TV campaigns, highlighting TikTok's…

DISH Media has introduced Pause Ads on Sling TV, allowing advertisers to engage viewers during pauses in live or on-demand content. This format offers a clutter-free environment with 100% share of voice and creative options for video or static graphics.…