Tag: Thursday Night Football

Nielsen received MRC approval to integrate first-party streaming data from platforms like Amazon into its ratings, aiming to enhance cross-platform measurement accuracy. This shift, beginning with Amazon’s Thursday Night Football, has prompted debate, with some industry groups claiming it unfairly…

Amazon has surpassed its goal of securing $1.8 billion in ad-spending commitments for its video-streaming services for 2024, according to a report by The Information. These commitments, made during the recent upfront ad market, include ads on Prime Video and…

Comcast’s NBC and Peacock drew 33 million viewers for the 2024 NFL season opener, peaking between 9:30 p.m. and 9:45 p.m. ET. The game averaged 28.9 million viewers, marking the most-watched NFL kickoff game in history. Peacock contributed 4.6 million…