Nielsen received MRC approval to integrate first-party streaming data from platforms like Amazon into its ratings, aiming to enhance cross-platform ...
Amazon has surpassed its goal of securing $1.8 billion in ad-spending commitments for its video-streaming services for 2024, according to ...
Comcast’s NBC and Peacock drew 33 million viewers for the 2024 NFL season opener, peaking between 9:30 p.m. and 9:45 ...
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