Tag: streaming strategy

Disney has hired former Meta exec Andre Rohe as EVP of product engineering ahead of the launch of its flagship ESPN streaming service this fall. Rohe, who previously held engineering leadership roles at Meta, YouTube, and Google, will report to…

Apple TV+ is poised for a potential cultural breakthrough with the buzz surrounding Severance season 2, which could rival the success of Ted Lasso. Unlike its earlier struggles to retain subscribers due to a limited library, Apple TV+ has significantly…

Netflix's 2024 strategy emphasizes subscriber retention, a focus on fewer but higher-quality original productions, and leveraging earned media for visibility. Key tactics include diversifying its library with licensed content, targeting selective investments in live programming, and maintaining "rock-bottom churn rates"…

Tony Vinciquerra, in an interview with the LA Times, reflected on his tenure as CEO of Sony Pictures Entertainment ahead of his January 2 departure. He discussed revitalizing franchises like Spider-Man and Jumanji, leveraging PlayStation IP, and expanding into anime…

Ted Sarandos highlighted Netflix's focus on creating FOMO at the UBS Global Media and Communications Conference, positioning it as central to retaining subscribers and advertisers. FOMO isn’t exactly groundbreaking and Kirby argues that it’s the bare minimum for any streaming…

Disney+ launched an ESPN hub, offering bundle subscribers access to ESPN+ live sports, original content, and on-demand programming alongside Disney+ and Hulu content. Standalone Disney+ users also gain curated sports and Hulu options. This move strengthens Disney’s unified streaming strategy…

Variety examines how FX used its $200 million series Shōgun to cement its position in streaming, earning 18 Emmys and reinforcing its creative value to Disney amid investor pressures. Under John Landgraf's leadership, FX has distinguished itself through bold storytelling…

Apple appears to be shifting its strategy by licensing its original films to third-party platforms to expand content visibility and boost revenue. This marks a departure from Apple’s exclusivity-driven streaming model and addresses the platform’s financial performance challenges, despite its…

This week’s From the Archives explores HBO’s streaming journey, marked by tech pivots, rebrands, and ownership shifts, culminating in the 2023 rebranding as MAX. Starting with HBO Go and HBO Now, HBO faced challenges like reliance on competitor tech and…

Amazon's Freevee is shutting down, with its content shifting to Prime Video’s ad-supported “Watch for Free” section, accessible to non-Prime members. This consolidation aims to streamline Amazon’s streaming ecosystem and follows earlier rebranding moves that hinted at Freevee’s phase-out.