Tag: streaming strategy

Ted Sarandos highlighted Netflix's focus on creating FOMO at the UBS Global Media and Communications Conference, positioning it as central to retaining subscribers and advertisers. FOMO isn’t exactly groundbreaking and Kirby argues that it’s the bare minimum for any streaming…

Disney+ launched an ESPN hub, offering bundle subscribers access to ESPN+ live sports, original content, and on-demand programming alongside Disney+ and Hulu content. Standalone Disney+ users also gain curated sports and Hulu options. This move strengthens Disney’s unified streaming strategy…

Variety examines how FX used its $200 million series Shōgun to cement its position in streaming, earning 18 Emmys and reinforcing its creative value to Disney amid investor pressures. Under John Landgraf's leadership, FX has distinguished itself through bold storytelling…

Apple appears to be shifting its strategy by licensing its original films to third-party platforms to expand content visibility and boost revenue. This marks a departure from Apple’s exclusivity-driven streaming model and addresses the platform’s financial performance challenges, despite its…

This week’s From the Archives explores HBO’s streaming journey, marked by tech pivots, rebrands, and ownership shifts, culminating in the 2023 rebranding as MAX. Starting with HBO Go and HBO Now, HBO faced challenges like reliance on competitor tech and…

Amazon's Freevee is shutting down, with its content shifting to Prime Video’s ad-supported “Watch for Free” section, accessible to non-Prime members. This consolidation aims to streamline Amazon’s streaming ecosystem and follows earlier rebranding moves that hinted at Freevee’s phase-out.

The Streaming Wars riffs on Netflix's decision to exit interactive content, delisting most choose-your-own-adventure titles while keeping only a few. This shift aligns with Netflix’s strategic pivot toward gaming and generative AI, underscored by Mike Verdu’s promotion to VP of…

Variety details how Tony Vinciquerra reimagined Sony Pictures Entertainment by avoiding generalist direct-to-consumer streaming and focusing on content partnerships and niche platforms like Crunchyroll. His strategy helped steer the studio through industry challenges and restructured its global operations, strengthening its…

Apple is pulling back on theatrical releases after disappointing box office returns for films like "Killers of the Flower Moon" and "Napoleon." Despite an initial $1 billion annual investment in theatrical films, Apple will now focus on lower-budget productions, with…

Paramount+ has laid off staff as part of Paramount Global’s 15% workforce reduction, impacting marketing and communications teams, including senior executives with over 30 years of combined experience. These layoffs, part of a broader cost-saving initiative aimed at cutting $500…