Tag: streaming strategy

Netflix has expanded its TV app to allow viewers to access the full range of subtitle and dubbing languages, aligning with the mobile and desktop experience. The move comes as non-English content accounts for nearly one-third of all Netflix viewing,…

SiriusXM has appointed Anjali Sud, CEO of Tubi and former Vimeo chief, as an independent director on its board, following the resignation of vice chairman and former CEO James E. Meyer. Sud brings deep experience in digital media and streaming,…

Skip analyzes Apple TV+’s $1 billion annual losses and argues that the service isn’t about streaming dominance—it’s a high-end marketing expense. Despite 45 million subscribers and billions spent on originals, Apple TV+ remains a mid-tier player, serving more as a…

Netflix co-CEO Ted Sarandos didn’t hold back in a new interview, calling Apple TV+ a “marketing play” rather than a real streaming competitor and criticizing Warner Bros. Discovery for ditching the HBO brand in favor of Max—a move he sees…

Warner Bros. Discovery isn’t axing Looney Tunes out of spite—it’s just chasing the numbers. With kids glued to YouTube and longtime fans aging out of key demos, WBD sees little reason to keep classic Looney Tunes on Max, especially when…

Apple TV+ is testing its HBO-inspired content strategy as Severance season 2 reaches its finale. Rather than increasing content volume, Apple is betting that a steady stream of prestige shows will retain subscribers, similar to HBO’s traditional approach. Following Severance,…

NBCU has launched SNL Arcade with Comcast, Cox, and Verizon as an interactive trivia experience tied to SNL50, running from February 27 to March 27. While it appears to be a simple brand extension, the initiative is strategically designed to…

Fox Corporation has appointed Pete Distad as CEO of its upcoming direct-to-consumer (DTC) streaming service, set to launch by the end of 2025. The yet-to-be-named platform will offer content from Fox News, Fox Sports, and the Fox broadcast network, expanding…

Warner Bros. Discovery has scrapped its plan to charge separately for the B/R Sports add-on, instead keeping live sports bundled with Max’s Standard and Premium ad-free tiers. Kirby unpacks why this move makes strategic sense for WBD, as the company…

ESPN has ended talks to license Fox Sports content for its upcoming direct-to-consumer streaming app launching this fall. The move follows the collapse of the Venu Sports venture and Fox’s plan to launch its own streaming platform by late 2025,…