Tag: streaming strategy

In Part 2 of our two-part series, we explore how media companies can navigate the crowded streaming landscape by deciding where to distribute their content. Licensing content to platforms like Netflix provides immediate revenue and global reach but may diminish…

Amazon's recent rebranding of Freevee channels to Prime Video Channels on Fire TVs suggests a potential shift in its streaming strategy, fueling speculation about the future of its free, ad-supported service, Freevee. This change could indicate that Amazon is considering…

Netflix has strategically positioned itself in the sports content space without heavily investing in live sports rights, unlike its competitors. Through successful docuseries like "Drive to Survive" and "Starting 5," Netflix provides compelling sports narratives that engage viewers without the…

Showtime is expanding its "Dexter" franchise, launching "Dexter: Original Sin" and bringing back Michael C. Hall for "Dexter: Resurrection." This follows fan dissatisfaction with the endings of both the original series and the 2022 revival, "Dexter: New Blood." The strategy…

Netflix's TV demand share is predominantly driven by licensed programming. According to Parrot Analytics, from December 31, 2023, to July 13, 2024, licensed series consistently accounted for over 70% of Netflix's global TV demand, with original series making up less…

Warner Bros. Discovery (WBD) CEO David Zaslav's strategy to merge Discovery and HBO Max has not achieved the expected subscriber growth and profitability to compete with Netflix and Disney+. Analysts suggest either a spinoff of the movie studio and direct-to-consumer…

Apple TV+ is reportedly planning to license older films from major Hollywood studios to boost its viewership, which is currently less than 1% according to Nielsen. Despite having acclaimed original content, the platform lags behind competitors. This move could help…

AMC is bringing several of its shows, including "Anne Rice’s Interview With the Vampire" and "The Walking Dead: Daryl Dixon," to Netflix under a new one-year deal starting August 19. This agreement aims to leverage Netflix’s large audience to boost…

Peacock is increasing its subscription price by $2 ahead of the Summer Olympics in Paris, a strategy aimed at boosting subscriber numbers. Despite growth, Peacock ranks lowest in US audience demand share for originals and relies on linear programming for…

Barry Diller's IAC is interested in making a deal with Shari Redstone’s National Amusements to take control of Paramount Global. This follows a failed June offer by Skydance Media, RedBird Capital, and KKR to merge Skydance with Paramount. Amid these…