Tag: streaming platforms

The Streaming Wars spoke with executives from MyBundle TV, Bango, eClerx, and Giant Worldwide about how streaming services leverage Black Friday to drive growth. Platforms like Hulu, Disney+, and Peacock attract subscribers with steep discounts, while bundling, data-driven personalization, and…

Warner Bros. Discovery is facing a shareholder lawsuit over alleged misleading statements about retaining NBA media rights, which were lost to NBCUniversal and Amazon Prime Video. The loss led to a $9-billion cable network write-down and significant stock declines. A…

Fubo has introduced four interactive CTV ad formats—Transactional, Gamified, Rotating Carousel, and Geo-locator—designed to enhance engagement and deliver measurable results for advertisers. Research from Lucid shows interactive ads increase brand awareness by 33% and purchase intent by 47%, highlighting their…

Reliance Industries and Disney have merged their media assets, including Star India, Viacom18, JioCinema, and Hotstar, in an $8.5 billion deal, creating one of India’s largest entertainment entities. The joint venture combines over 100 TV channels, 30,000 annual hours of…

This week’s From the Archives explores HBO’s streaming journey, marked by tech pivots, rebrands, and ownership shifts, culminating in the 2023 rebranding as MAX. Starting with HBO Go and HBO Now, HBO faced challenges like reliance on competitor tech and…

Warner Bros. Discovery has added Max to The Roku Channel as part of its channels lineup, marking a strategic pivot back to third-party distribution. Originally focused on direct-to-consumer sales, WBD’s move reflects current priorities to boost cash flow and manage…

Gracenote’s new Data Hub and 2024 State of Play report provide insights into SVOD catalogs, covering content types, exclusivity, and global trends across major platforms. Insights from the Data Hub help streaming platforms, content creators, advertisers, and journalists understand catalog…

The Wrap report reveals that major streaming companies like Netflix, Disney, and Paramount are expected to reach a record $126 billion in content investment this year, according to Ampere Analysis. This surge is largely directed towards streaming, with $40 billion…

Xumo, the Comcast-Charter JV, is expanding its retail reach by partnering with Target to sell Hisense-made Xumo smart TVs at nearly 2,000 stores and on Target.com. This partnership aims to boost Xumo's holiday sales and positions it against established smart…

Skip examines Roku's intensified focus on "platform revenue" at a time when some media companies are increasingly looking for ways to bypass platform fees. This tension signals a potential shift in the industry as content providers strive to regain control…