Tag: streaming metrics

Philo has grown to 3.4 million monthly active users, driven by a mix of subscription and ad-supported FAST content. The company has launched a new advertiser-facing platform showcasing detailed user data to attract more ad revenue, highlighting strong engagement metrics…

Nielsen will begin reporting Disney Plus, ESPN Plus, and Hulu as a single entity called "Disney Streaming" in its "The Gauge" reports starting January 2025. This change reflects Disney’s content integration efforts and aims to better measure its total TV…

Roku reported a record $1.062 billion in Q3 revenue, a 16% year-over-year increase driven by advertising and engagement on its platform. Alongside the earnings, Roku announced it would shift its focus from reporting streaming households and ARPU to streaming hours,…

Skip critiques Samsung's announcement of 88 million monthly active users (MAUs) on Samsung TV Plus, arguing that the metric misrepresents genuine user engagement since the app autoplays by default on Samsung TVs. Highlighting that MAU is a "vanity metric" often…