Tag: streaming industry

The Streaming Madman warns that an impending investigation into adtech fraud could reveal significant issues in the digital advertising industry, including billions in wasted spending on invalid traffic and fraudulent practices by "verification" companies. The article criticizes the extortion-like business…

TheWrap reports that the streaming industry in 2024 increasingly resembled traditional TV, with bundling, ad-supported tiers, and weekly episode releases becoming more common. Procedural content is resurging, driving revenue disproportionate to its catalog share. Paramount+ leads in monetizing procedurals, while…

Fox Corp has announced that it will offer a live streaming simulcast of Super Bowl LIX on its FAST, Tubi. The decision highlights the growing importance of FAST platforms in the streaming landscape and provides viewers with a free alternative…

Warner Bros. Discovery (WBD) has appointed Anthony Noto, CEO of SoFi Technologies and a former Twitter executive, and Joey Levin, CEO of IAC, to its board of directors, expanding the board to 13 members. Noto joined on January 8, and…

Disney announced that its streaming services—Disney+, Hulu, and ESPN+—averaged 157 million global monthly active users (MAUs) and 112 million domestic MAUs over the past six months. The metrics exclude Hotstar and are based on users watching ad-supported content for over…

Kelly Campbell is resigning as president of Peacock after three years, amid Comcast’s restructuring and spin-off of legacy cable networks. Her role appeared uncertain following executive reshuffles. While Comcast has prioritized Peacock as its core streaming platform, traditional TV networks…

Roku has reached 90 million global streaming households, representing nearly half of U.S. broadband homes. The milestone underscores Roku’s market dominance, driven by its affordable devices, integration into smart TVs via the Roku TV program, and its rapidly growing ad-supported…

Peacock is piloting two new features—mini-games and short-form vertical video playlists—on mobile to boost user engagement and better compete for our time and attention . The mini-games, such as "Daily Sort" and "Predictions," integrate gameplay with popular TV shows and…

Reviews.org’s 2024 survey found that American spending on streaming services dropped 23%, averaging $42.38 per month compared to $55.04 in 2023. The decline is driven by "streaming fatigue," experienced by 27.8% of respondents, and rising cable/satellite costs, which increased 11%…

Fubo dropped dozens of Televisa-Univision Spanish-language broadcast and cable channels after contract negotiations failed. The dispute centers on carriage fees and claims that Televisa-Univision is prioritizing its own streaming service, Vix, while demanding higher fees from Fubo.