Tag: streaming engagement

Gracenote, a Nielsen company, has launched the Watch Prompts dataset to enhance viewer engagement on video platforms. Combining AI and human expertise, the tool offers content highlights, talent spotlights, and comparisons to help viewers make decisions, increasing platform retention and…

Roku is launching a weekly trivia game on its home screen, starting Tuesday, to engage users and enhance monetization. This new feature, along with increasing programmatic ad capabilities and growing subscriptions, supports Roku's strategy to capture traditional TV ad budgets…