Tag: streaming economics

Deloitte's 19th Digital Media Trends report reveals that Gen Z and millennials are spending more time with creator-led content on social platforms than traditional streaming or TV. This behavioral shift is accelerating churn across SVOD, eroding perceived value, and redirecting…

Tubi, in partnership with The Harris Poll, released The Stream 2025 report, revealing key trends reshaping the streaming landscape, especially among Gen Z. The study shows rising subscription fatigue driven by cost increases, shifting preferences toward ad-supported services, and a…

NBCUniversal's decision to license The Umbrella Academy to Netflix, rather than retain it for Peacock, highlights the ongoing challenge of balancing short-term licensing revenue with long-term subscriber growth. Parrot Analytics estimates that in Q3 2024, The Umbrella Academy was Netflix’s…