Tag: Squid Game

Netflix co-CEO Ted Sarandos says global hits like Squid Game succeed by being deeply local, not globally designed. Speaking at the Semafor World Economy Summit, he emphasized Netflix’s strategy of giving international teams full autonomy, which has helped drive global…

Netflix is increasingly relying on South Korean content, which now accounts for 8–9% of global viewing hours, surpassing UK and Japanese programming. Ampere Analysis attributes this success to Netflix’s mature production strategy, strong partnerships with local studios like CJ ENM,…

Netflix has expanded its TV app to allow viewers to access the full range of subtitle and dubbing languages, aligning with the mobile and desktop experience. The move comes as non-English content accounts for nearly one-third of all Netflix viewing,…

Netflix is boosting its content budget to $18 billion in 2025, an 11% jump from last year. The streamer is doubling down on major franchises like Squid Game and Stranger Things, stacking up licensed hits like Grey’s Anatomy, and expanding…

Netflix blew past expectations in Q4 2024, adding a record-breaking 19M subscribers and crossing 300M total. With subscriber numbers retired, the focus shifts to revenue, margins, and its bold bets on live sports and ads.

YouGov data reveals that Squid Game, Virgin River, and The Madness—all Netflix series—were the most-streamed titles in the U.S. for December 2024. Squid Game topped the list with 196.6 million views and 35.5 million viewers, driven by the release of…

Squid Game Season 2, as reported by Variety, set a Netflix record with 68 million views in its first four days, surpassing the 2022 debut of Wednesday (50.1 million views). The Korean drama’s first season also held Netflix’s top-watched title,…

Netflix and WhatsApp are collaborating on a global campaign for the return of Squid Game Season 2, premiering on Dec. 26. The campaign, created with GUT agency, includes eye-catching ads like a Times Square display and leverages WhatsApp’s platform to…

Netflix is rolling out a global marketing campaign for Squid Game Season 2, launching December 26, with brand partnerships including Burger King, Doritos, Duolingo, and Xbox. Merchandise collabs and Squid Game: The Experience further highlight the series' massive cultural impact,…

Netflix has partnered with Duolingo to promote Season 2 of Squid Game, integrating over 40 phrases from the series into Duolingo’s Korean lessons and launching a TikTok filter inspired by the show’s Red Light, Green Light game. The collaboration aims…