Tag: sports advertising

Netflix’s NFL Christmas games are a major test of its live sports strategy, putting its streaming tech and reputation on the line. With past glitches still fresh in viewers’ minds, Netflix needs to nail this broadcast to win over fans,…

Fox Corp. reported growth in both linear and digital advertising commitments, with notable double-digit volume increases for its Tubi streaming platform. Despite a challenging upfront market with increased competition from ad-supported streaming tiers, Fox maintained strong pricing for Tubi and…