Tag: sony

At CES 2025, Sony highlighted its focus on anime as a key growth strategy, leveraging its assets like Crunchyroll, which has grown to 15 million subscribers, and Aniplex. Upcoming projects include Demon Slayer: Infinity Castle and a Ghost of Tsushima…

Crunchyroll announced the upcoming launch of Crunchyroll Manga, a premium add-on app for iOS and Android debuting in the U.S. and Canada later this year, offering a wide selection of manga titles. Additionally, Crunchyroll will exclusively premiere an anime adaptation…

Sony’s Beyond Sports and ESPN are partnering for Dunk the Halls, the first real-time animated NBA broadcast, airing on Christmas Day. This Knicks vs. Spurs game will integrate Beyond Sports’ visualization tech and Hawk-Eye Innovations’ tracking with Disney-themed animations. The…

Sony is in talks to acquire Kadokawa Corporation, the Japanese media giant behind Elden Ring, Ringu, and recent Cannes premiere Kubi. The move aligns with Sony's strategy to expand its IP portfolio, which includes Crunchyroll and Aniplex. Both companies have…

Our latest column, From the Archives, highlights Crunchyroll's rise from its 2006 launch by UC Berkeley grads to a global anime leader. Evolving from a fan-driven platform to a licensed subscription service, Crunchyroll now leverages a "flywheel" model integrating streaming,…

Sony and Disney marketing execs discussed using TikTok and influencers to boost audience engagement at the Variety and TikTok Culture Catalysts Dinner. They highlighted how TikTok's algorithm and authentic influencer partnerships are crucial for building fan communities and driving business…

TVREV examines how Crunchyroll, owned by Sony, has grown from 5 million subscribers in 2021 to 15 million in 2024, generating over $1 billion in global consumer spending and how niche streaming can thrive amidst consolidation.

Sony Corp. and Zee Entertainment have settled all legal disputes related to their failed $10 billion merger in India. The deal collapsed due to leadership disagreements, leading to legal proceedings in multiple courts. Both companies have now withdrawn their respective…

Crunchyroll, the Sony-backed anime streaming service, has surpassed 15 million monthly paid subscribers. This milestone highlights the growing popularity of anime, with Crunchyroll boasting the largest dedicated library of anime content, including 50,000 episodes and over 25,000 hours of series,…

Paramount Global's failed merger deal with Skydance, halted abruptly by Shari Redstone, has caused significant turmoil, including a plunge in Paramount's stock price. Despite this setback and the ensuing chaos, potential buyers like Sony, Apollo, Edgar Bronfman Jr., Steven Paul,…