Tag: Severance

Kirby analyzes how Apple TV+ continues to lag behind in the streaming race, despite an ephemeral bump in market share from 7% to 8% in Q1 2025, driven by the return of Severance. He argues that high ARPU and prestige…

Apple TV+ is testing its HBO-inspired content strategy as Severance season 2 reaches its finale. Rather than increasing content volume, Apple is betting that a steady stream of prestige shows will retain subscribers, similar to HBO’s traditional approach. Following Severance,…

Apple is launching a dedicated Apple TV+ app for Android, expanding its reach beyond its own ecosystem. This move aligns with Apple's broader strategy of prioritizing content distribution over platform control, ensuring Apple TV+ is accessible on as many devices…

Parrot Analytics has revealed estimated revenue figures for Apple TV+’s biggest hits, providing rare insights into the financial impact of specific shows. According to its Content Valuation methodology, Ted Lasso generated $609.4 million between Q3 2020 and Q3 2024, while…

Apple TV+ is partnering with Roku to stream Season 1 of its hit series Severance for free on The Roku Channel until January 19, ahead of the Season 2 premiere on January 17. This cross-promotion aims to drive Apple TV+…