Tag: programmatic advertising

The Myers Report, surveying 3,500 ad leaders, forecasts strong 2025 growth for CTV, streaming, and OTT (24% significant, 51% moderate ...

Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns ...

IAB Tech Lab forecasts CTV ad revenue will exceed $40 billion by 2027, but ad format standardization is needed for ...

In his latest column, Jack Wagner explores the transformative impact of self-service ad buying on the global digital advertising landscape. ...

In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such ...

Peter Naylor, a veteran in media-industry ad-sales, is leaving Netflix after joining in 2022 to help launch its advertising business. ...

Future of TV Briefing recaps the top stories from the first six months of 2024. Significant developments include Amazon Prime ...