Tag: programmatic advertising

Roku and Comcast’s FreeWheel have expanded their partnership to enable real-time bidding on Roku’s app ecosystem, including The Roku Channel. This integration reduces fragmentation in the CTV marketplace, enhancing advertiser reach and transparency while supporting growing demand for ad-supported streaming.

BuzzFeed has sold the studio behind the show "Hot Ones" to an affiliate of Soros Fund Management for $82.5 million. The sale is part of BuzzFeed's shift away from content-driven revenue to focus on high-margin, tech-enabled strategies like programmatic advertising…

Kristina Shepard, former VP at Roku, has joined NBCUniversal as EVP, Streaming and Performance Sales and Partnerships. She will lead efforts to diversify revenue streams and expand digital partnerships across streaming, programmatic, and FAST networks. Shepard’s appointment comes ahead of…

Fubo reported a 40% increase in upfront ad revenue for 2024-25, reaching an all-time high. Growth was driven by new advertisers, innovative CTV ad formats, and advanced measurement tools. Strong demand for live sports, combined with incremental reach beyond linear…

The Myers Report, surveying 3,500 ad leaders, forecasts strong 2025 growth for CTV, streaming, and OTT (24% significant, 51% moderate growth). First-party data (21% significant, 43% moderate), retail media (23% significant), diverse-owned media (16% significant), and programmatic ads (15% significant)…

Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns and target audiences directly. This shift not only improves efficiency and transparency but also allows smaller brands to compete with…

IAB Tech Lab forecasts CTV ad revenue will exceed $40 billion by 2027, but ad format standardization is needed for growth. Their "Ad Format Idol" initiative aims to address this by evaluating CTV ad formats for scalability and efficiency. With…

In his latest column, Jack Wagner explores the transformative impact of self-service ad buying on the global digital advertising landscape. These platforms have democratized ad access, allowing businesses of all sizes to control and optimize campaigns directly, without intermediaries. While…

In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such as programmatic advertising, personalization, creative optimization, and predictive analytics. AI's ability to process large datasets and deliver real-time insights is…

Peter Naylor, a veteran in media-industry ad-sales, is leaving Netflix after joining in 2022 to help launch its advertising business. His departure, following that of Jeremi Gorman, highlights the challenges Netflix faces in scaling its ad-supported tier. Despite advancements in…