Tag: premium content

Warner Bros. Discovery and Criterion Collection have extended their licensing agreement, keeping Criterion’s esteemed film catalog on Max, reinforcing Max's position as a top platform for cinephiles with a blend of contemporary and classic cinema.

Starz has renewed its multi-year partnership with YouTube, continuing its presence on YouTube TV and YouTube Primetime Channels as a premium add-on while planning to introduce more customized bundles. This move taps into the demand for bundled services, with recent…

The Streaming Madman critiques the artificial standards of "brand safety" and "premium content" in today's media and advertising landscape. He argues that corporate intermediaries and outdated content rating systems exert excessive control over what’s deemed suitable, likening it to mafia-like…

Apple TV+ ranks third in U.S. audience demand for streaming originals with 8.4% but accounts for only 0.3% of U.S. TV screen viewing. Despite its high-quality content, Apple TV+'s limited library hinders mass-market appeal, with fewer than 20 million U.S.…

Yahoo, Omnicom Media Group, and Amplified Intelligence research indicates that connected TV (CTV) commercials generate more attention and better business outcomes than other digital video ads. CTV ads averaged 9.7 active attention seconds, far surpassing mobile and desktop ads. The…