Tag: nielsen

YouTube reported surpassing 1 billion daily viewing hours in 2024, showcasing its dominance in the global streaming landscape. Its universal appeal contrasts sharply with traditional media and SVOD platforms, which face fragmented regional dynamics, as highlighted in The Streaming Wars’…

Fubo reported a 40% increase in upfront ad revenue for 2024-25, reaching an all-time high. Growth was driven by new advertisers, innovative CTV ad formats, and advanced measurement tools. Strong demand for live sports, combined with incremental reach beyond linear…

Nielsen and TikTok have partnered to integrate TikTok into Nielsen One, enabling advertisers to compare TikTok ad performance with campaigns on CTV, linear, and digital platforms. This collaboration helps brands optimize media strategies with robust cross-media insights and demographic data,…

The Hollywood Reporter explores how TV ratings collide with streaming as Nielsen’s new "panel plus big data" measurement gains approval. Used by Amazon for Thursday Night Football, it boosts reported viewership by 8%, highlighting streaming's growing impact on audience metrics…

Nielsen CEO Karthik Rao addressed the firm’s contract dispute with Paramount Global, rejecting claims of "substantial price increases" and asserting that Paramount is seeking an unsustainable 50% price cut. Rao highlighted Nielsen’s investments in upgrading its measurement tools and emphasized…

Gracenote’s new Data Hub and 2024 State of Play report provide insights into SVOD catalogs, covering content types, exclusivity, and global trends across major platforms. Insights from the Data Hub help streaming platforms, content creators, advertisers, and journalists understand catalog…

Netflix has teamed up with Nielsen to measure viewership for its Christmas Day NFL games, using Nielsen’s advanced methodology that combines Netflix’s streaming data. With high-profile teams and all ad slots sold out, Netflix anticipates a large holiday audience as…

iSpot has appointed former DocuSign exec Nipun Dureja as CTO, unifying core teams to boost measurement accuracy and reliability. This hire strengthens iSpot’s competitive position against Nielsen, as it gains industry certifications and seeks to provide consistent cross-platform metrics amid…

YouTube dominated Election Night streaming, capturing 80.6% of live election viewership with 60.7 million hours streamed, while traditional network ratings fell significantly. The platform reached over 9.14 million peak viewers, with average viewership around 3.5 million throughout the day, as…

Nielsen received MRC approval to integrate first-party streaming data from platforms like Amazon into its ratings, aiming to enhance cross-platform measurement accuracy. This shift, beginning with Amazon’s Thursday Night Football, has prompted debate, with some industry groups claiming it unfairly…