Tag: nfl

Netflix’s Mike Tyson vs. Jake Paul boxing match drove 1.43 million new sign-ups within three days, marking the services “single largest acquisition moment,” per Antenna Data. With 108 million viewers, Netflix claims it was the “most-streamed sporting event in history.

Betches Media has partnered with the NFL to create content aimed at millennial and Gen-Z women, leveraging access to major events like the Super Bowl and Pro Bowl. The partnership focuses on engaging casual fans and expanding the NFL's audience,…

Netflix has recruited top NFL broadcasters from rival networks for its Christmas GameDay, raising questions about why competitors allowed their talent to join. Analysts suggest networks prioritized maintaining strong ties with the NFL, whose influence outweighs the risks of aiding…

Amazon reported a 10% increase in interactive ad engagement during this year’s Black Friday NFL game, which saw a 41% rise in viewership year-over-year. Interactive ads were 11 times more effective than static QR codes, and 40% of advertisers were…

Netflix is in talks with Drew Brees and Scott Hanson for its international broadcast of the NFL Christmas Day doubleheader. The $150 million deal includes Chiefs vs. Steelers and Ravens vs. Texans. Brees aims to revive his broadcasting career, while…

The Hollywood Reporter highlights how NFL Films is evolving as the NFL positions itself to take over Hollywood. With projects like an in-season Hard Knocks, a late-night show hosted by Jason Kelce, and partnerships with Skydance Sports, the studio is…

Andrew Wamugi highlights how EverPass Media's partnership with Netflix to stream NFL Christmas Day games in commercial venues expands EverPass’s sports portfolio and Netflix's out-of-home distribution strategy. Wamugi notes that this deal strengthens EverPass’s position as a key intermediary in…

NBC Sports reported 26.6 million total viewers for its broadcast of the Green Bay Packers' 30-17 win over the Miami Dolphins on Thanksgiving night, spanning NBC, Peacock, Telemundo, Universo, and digital platforms. The broadcast peaked at 31.3 million viewers in…

EverPass Media and Netflix have partnered to stream Netflix's two NFL Christmas Day games to commercial establishments, while Netflix retains exclusive residential streaming rights. Businesses need an EverPass subscription to access the games featuring the Chiefs vs. Steelers and Ravens…

Andrew Wamugi, in his first on The Streaming Wars, highlights why Netflix's record-breaking live sports debut, with 65 million concurrent viewers during the Tyson-Paul event, marks both a milestone and a teachable moment. Despite attracting a global audience, technical issues…