Tag: nbcuniversal

Kristina Shepard, former VP at Roku, has joined NBCUniversal as EVP, Streaming and Performance Sales and Partnerships. She will lead efforts to diversify revenue streams and expand digital partnerships across streaming, programmatic, and FAST networks. Shepard’s appointment comes ahead of…

Walmart and NBCUniversal are launching shoppable ads during NBC’s Thanksgiving NFL game, featuring QR codes, "text-to-shop" functionality, and Walmart’s "Deals of Desire" campaign. This partnership uses Walmart Connect’s purchase data and NBCU’s platform for precise ad measurement, blending live sports…

The Streaming Wars compiled key industry reactions to Comcast’s decision to spin off its cable networks, signaling a strategic pivot to streaming, broadcast, and sports. Analysts view the move as an acknowledgment of legacy cable's declining value amidst the collapse…

Comcast is spinning off its NBCUniversal cable networks, including MSNBC and CNBC, into a separate $7 billion entity to focus on streaming and broadcast growth. Bravo, NBC, and Peacock will remain within NBCUniversal. The spinoff, expected to take a year,…

Comcast has proposed spinning off its cable TV networks, excluding NBC and Peacock, into a standalone entity, aiming to focus more on broadband and streaming growth. This move reflects Comcast’s response to industry trends, as cable networks lose profitability and…

Universal and Netflix have expanded their licensing deal to include live-action movies starting in 2027, adding popular franchises like "Jurassic World" and "Fast and Furious" to Netflix. Under this new agreement, Universal films will debut on Peacock before moving to…

Antenna's latest study reveals that the 2024 Summer Olympics significantly boosted sign-ups for NBCUniversal's streaming service Peacock, with 2.8 million new sign-ups during the games. From July 25 to 31, average daily sign-ups to Peacock surged to 398k, marking a…

Million Dollar Listing: UAE, the first international version of the popular reality TV franchise, is set to debut on The Roku Channel in the U.S. The series, produced by Image Nation Abu Dhabi under license from NBCUniversal, follows a diverse…

Comcast's Peacock streaming service set new records during its coverage of the 2024 Summer Olympic Games, with subscribers streaming over 23.5 billion minutes of content, a 40% increase from previous Olympics. Peacock provided live coverage of every event, simulcasts of…

Disney now fully owns Hulu after buying NBCUniversal's 33% stake in December 2023 for $8.6 billion. NBCUniversal argues Hulu's value is higher, leading to arbitration. A third appraiser will determine the final payment, potentially up to $5 billion more, in…