Tag: mobile streaming

JioHotstar rocketed to 100 million subscribers just six weeks after launch — so how did they pull it off? The platform’s explosive growth stems from aggressive distribution deals, ultra-low pricing (~$0.57/month), free content sampling, and deep telco integration that auto-activates…

From the Archives revisits Verizon’s $1.2 billion streaming misstep with Go90, a mobile-first, ad-supported platform that failed to gain traction. Launched in 2015, Go90 struggled with poor execution, an unclear content strategy, and weak user engagement despite major investments in…

Tubi has introduced Scenes, a vertical feed of 60-90 second clips from popular movies and shows. The feature, available on mobile, helps users discover content by swiping through TikTok-style videos, with options to "Like," "Save," or "Watch" full titles.

Spotify is expanding its music video feature for premium users to 85 additional markets after initial testing in select regions earlier this year. Music videos are now available on both mobile and desktop, with a seamless toggle between audio and…