Tag: Meta

The Streaming Wars looks at the Omnicom-IPG merger as a strategic move to combat stagnation in the ad industry and compete with digital giants like Alphabet, Meta, and Amazon. By integrating IPG’s Acxiom data assets into Omnicom’s Omni platform, the…

Meta is facing a class-action lawsuit accusing it of colluding with Netflix to undermine Facebook Watch in exchange for user data and increased ad spend. The suit alleges Meta scaled back Watch to eliminate competition, while Netflix provided user insights…

Paramount Global is facing a class action lawsuit in California for allegedly sharing subscribers' viewing history and personal information with Meta and TikTok to facilitate targeted advertising. The lawsuit, seeking at least $5 million in damages, claims this violates the…

Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns and target audiences directly. This shift not only improves efficiency and transparency but also allows smaller brands to compete with…

Janko Roettgers is keeping his foot on the gas with his Redbox coverage, now exposing the company's outdated privacy practices. Redbox kiosks have been found to store rental data and partial payment information without proper encryption, particularly when operating offline,…