Tag: media partnerships

SiriusXM and Fox Nation launched a soft bundle for $11.99 per month. The move marks a deeper strategic partnership between the two companies, offering a 33% discount and combining audio and video content in a cross-platform play aimed at maximizing…

FloSports EVP Phil Wendler drops in for a wide-ranging convo on the latest TSW pod, talking about how the company hit profitability without chasing tier-one leagues. With 40K+ events streamed and 23M viewers last year, FloSports is winning by going…

CBS has expanded its podcast partnership with Audacy to include 39 news and entertainment shows. The deal builds on their CBS Sports collaboration and adds titles like 48 Hours, Survivor, and The Late Show With Stephen Colbert, creating new ad…

WWE debuted Monday Night Raw on Netflix, marking its first departure from traditional TV in 32 years. The $5 billion, 10-year partnership aims to showcase Netflix’s live streaming potential, with appearances from stars like Dwayne “The Rock” Johnson and John…

Paramount Global has extended its partnership with VideoAmp for audience measurement amid an ongoing contract dispute with Nielsen. VideoAmp will continue providing demographic and advanced audience data for 40 million households. Paramount cites VideoAmp’s tools as key to making data-driven…

Reuters and Gannett are launching a bundled subscription service in Q1 2025, combining Reuters’ national and international coverage with Gannett’s USA Today Network local news from over 200 publications. The partnership aims to offer a cost-effective solution for media outlets,…

Betches Media has partnered with the NFL to create content aimed at millennial and Gen-Z women, leveraging access to major events like the Super Bowl and Pro Bowl. The partnership focuses on engaging casual fans and expanding the NFL's audience,…

Netflix has recruited top NFL broadcasters from rival networks for its Christmas GameDay, raising questions about why competitors allowed their talent to join. Analysts suggest networks prioritized maintaining strong ties with the NFL, whose influence outweighs the risks of aiding…

Bango’s Super Bundling: Inside Secrets report identifies telcos as essential partners for media companies, with 66% of East Asian consumers, 55% in Latin America, and nearly half in Europe and the Americas preferring telcos to lead bundled subscription offerings. Leveraging…

The NFL is in early talks with Skydance Media and Redbird Capital Partners about a potential sale of NFL Media, including NFL Network. Discussions also involve Paramount Global potentially acquiring the NFL’s stake in Skydance Sports, while Paramount’s merger with…