Tag: media consumption

We look at why The Trade Desk's entry into the TV operating system market signals a pivotal shift in the battle for control over the living room entertainment experience. As companies like Roku, Amazon, and Google have dominated this space,…

Generation X, accounting for over 40% of streaming watch time among Americans aged 50 and older, has become a key demographic in the streaming market. Streaming usage has grown by over 22% year-over-year, driven in part by this group’s increasing…

YouTube continues to dominate media consumption, especially in living rooms, holding 9.7% of all TV viewership in the U.S. in May 2024, surpassing Netflix's 7.6%. With over 150 million Americans watching YouTube on connected TVs monthly, it remains a formidable…