Tag: Media Buying

Netflix is rolling out its in-house ad tech across Europe on February 24, expanding programmatic ad buying in key markets. Advertisers are pushing for lower prices as competition from Amazon and YouTube drives down CPM rates. While Netflix has added…

The Streaming Wars looks at the Omnicom-IPG merger as a strategic move to combat stagnation in the ad industry and compete with digital giants like Alphabet, Meta, and Amazon. By integrating IPG’s Acxiom data assets into Omnicom’s Omni platform, the…

Business Insider has reported ad-industry insiders’ views on Omnicom’s $13.25 billion bid to acquire IPG, sparking speculation of further consolidation in the $70 billion advertising sector. The merger reflects pressures from concentrated ad spending by tech giants, AI disruptions, and…