Tag: media analytics

Cineverse is integrating SymphonyAI’s Revedia DataOps to unify streaming viewership and revenue data across AVOD, TVOD, SVOD, and FAST. This move enhances its AI-powered analytics, optimizing content distribution, ad sales, and revenue growth while strengthening its Matchpoint platform.

Nielsen CEO Karthik Rao addressed the firm’s contract dispute with Paramount Global, rejecting claims of "substantial price increases" and asserting that Paramount is seeking an unsustainable 50% price cut. Rao highlighted Nielsen’s investments in upgrading its measurement tools and emphasized…