The Take: Tackling Subscriber Churn Amidst Streaming Growth and Price Hikes
Ragul Thangavel
The streaming industry faces rising subscriber churn as platforms raise prices and competition heats up. Despite adding 55.2 million subscribers in Q1 2024, 50.4 million cancellations occurred, reflecting market volatility. To combat this, streamers are turning to bundling, ad-supported tiers,…
